Current Trend of Product Customisation in Retail Sector: A Case Study of John Lewis Partnership

Inquiry Based
Learning

Contents
Contents...........................................................................................................................................2
TOPIC..............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
Purpose of the report....................................................................................................................1
Recommendations............................................................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

TOPIC
Current trend of product customisation in retail sector.
INTRODUCTION
Retail sector of UK is considered as the one of the largest sectors of the region because it
is contributing a huge amount in GDP of it. There are various trends which are taking place in
retail sector. Product customization is one of the major trends in the whole industry. It is focused
by various organizations as it helps them to strengthen their customer base (Kor, Liu, and Kwan,
2022). To understand about product customization John Lewis partnership that is British retail
company operated their business by offering their products and services. The report covers the
company history background, identifies area of failure, current trend and competition, and
recommendations.
Aim of research
The aim of this research is to investigate the current trends of product customization in retail
sector. A case study of John Lewis Partnership
Purpose of the report
Product customisation is selected for conducting the research because it is one of the
latest trends in retail sector which is required to be focused by all the companies such as John
Lewis partnership. With the help of it, enterprises will be able to attract large number of clients
which will be beneficial to achieve long term sustainability. By adopting this trend John Lewis
can launch such clothes that customers are willing to buy according to their requirements. It will
be beneficial for the organisation to strengthen the market share.
Company history and background
John Lewis Partnership Plc is a British retailer was founded in 1929 by John Spedan Lewis
for offering different design of clothing. The management needs to understand the market and
offer kind of products which can help to accomplish the business goals. In order to grow the
business, it is essential for enterprises to make sure that they focus upon latest trends so that all
the growth opportunities in the market could be identified. Initially John Lewis, opened a shop a
drapery at 132 Oxford street. He had been apprenticed at 14 to a linen draper in Wells. This
person has analysed the market where it came to know that people are demanding for changing
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