Impact of Fast Fashion Strategy on Chanel

Inquiry Based Learning
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Contents
INTRODUCTION...........................................................................................................................4
Research Question...........................................................................................................................4
Objective of research.......................................................................................................................4
Methodology....................................................................................................................................4
BACKGROUND.............................................................................................................................5
ANALYSIS......................................................................................................................................7
Secondary Research.........................................................................................................................7
Primary Research.........................................................................................................................913
RECOMMENDATION.................................................................................................................14
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16
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INTRODUCTION
In this report, it will discuss about the Chanel as clothing retailer in UK, which provides the
different kind of products as well as services. it is mainly focused on the Chanel enterprise which
means that analyse the trends of Chanel in marketplace. Analysis the demand of trends within
retailer industry while gaining more insight into presence in market by using suitable fast fashion
strategies. Chanel has been consider as top of retail industry in which increasing the demand in
global marketplace. The primary reason for selecting theme regarding fashion strategies in which
identify the current trends. This research will focus on the latest trends in fashion industry
affecting Chanel and impact of its trend.
Research Question
 How will be impact the Fast Fashion strategy on the Chanel?
 What are the aspect of sustainability in the fashion industry impact Chanel?
 What are significant impact of artificial intelligence on Chanel?
Objective of research
 To analyse the impact of fashion trends such as artificial intelligence, sustainable fashion
on Chanel.
Methodology
How aim will be achieved
The project aim will be achieved by performing the internal as well as external analysis
of Chanel enterprise. It will consider all essential platform or tool such as Pestle, Porter’s five
force. This will help for identifying the impacts on the current business performance. Moreover,
by consideration of SWOT analysis which means that determine external or internal strength of
enterprise. Sometimes, there are large amount or data gather from different sources such as
Google scholar, annual reports etc.
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BACKGROUND
Nowadays, it has been rapidly increasingly the trends of retail industry. Chanel is one of
the French fashion house that focuses on women high fashion and ready to wear clothes, good
and accessories. This type of company is always concerned about the different innovative aspects
to increase entire business performance and efficiency (Copeland, Ciampaglia and Zhao, 2019).
So as they have been considered the modern technology, which continuously to disrupt or
transform retail landscape.
An emerging the modern technologies will continue to shape the better shopping
experience of existing consumers. While AI and other kind of advancement are completely
changing the business journey of Chanel retailer. This will help for gaining a better consumer
experience which become as latest currency. Consideration of new trends which are insights
from collecting or gathering consumer data, which will become indispensable for retailers.
Chanel retailer is going through different enormous amount of change. Sometimes, it is
also identified the consumer behavior and their expectation as higher than ever. In this way, it
has been identified the some different industry trends in order to ensure that Chanel company
become successful now.
Trend: - 1
Invest in Omni-channel retail strategies- It is one of the most important trend in the retail
industry and always focused on the Omni-channel retail strategies. This will help for targeting
the digital consumers and tend to consult these device to make a purchase goods and services
(Doherty, 2019). The ubiquity of connected hardware devices means that existing consumer
demand a seamless experience across various touch points. As part of positive shopping
experience that must start with mobile phone. Therefore, Chanel enterprise will launch a
smartphone application and allow them to take more advantage of purchasing device,
supplement its usage or other systems.
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