Current Trends of Retail Market: A Case Study of Burberry

INQUIRY PROJECT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Current trends of retail market.....................................................................................................1
SWOT and PESTLE analysis......................................................................................................2
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Inquiry based learning is a process which helps in the learning about the role of the
individual or the organization in a process. In this project the chosen company is Burberry. With
the help of this project the current trends of the retail industry can be understood. In this project
Swot analysis is used for explaining the strengths of the company and Pestle for explaining the
external factors which affects the business. This project also provides recommendation to the
company.
MAIN BODY
Current trends of retail market
Burberry is one of the top most company in UK which is into the fashion retail industry.
This company is specialized in providing ready-made clothes to its customers. Some famous
products of this company is trench coats and leather goods. This company also has other
products like cosmetics, fragrances and other fashion accessories. Majority of the customers of
this company are the young people of the age group of 19 – 29 years. The fashion retail industry
trends in UK over the five years has been in the following way (Yoon and Kwak, 2020).
The total revenue of this industry has decreased by almost 8.4%. The reason for this
decrease in the market of the retail industry is the challenging events which have taken place in
the recent years (Lin, 2018). Covid 19 and Brexit has affect the market of Burberry company in a
very negative way. Due to Brexit the political trend of the market has changed completely
affecting the business of lots of the companies. This has happened because of the protest which
took place from the employees of many companies. Due to Covid-19 the market has been
affected because the UK government introduced months of lock-down. This has affected the
retail industry very badly. As their sale got affected because of the lock-down. Some companies
including Burberry started online retailing for improving their situation which has been
miserable due to this pandemic.
The UK fashion retailers are very famous for providing the creative and innovative
clothes in the market. The designers of this market are very proud of their productions become
popular in the fashion industry. This market also provide cheap affordable products for tackling
that customers base which cannot afford the expensive ones. The customers in this market the
have many options which allow them to be selective while purchasing the products. In the latest
market the companies are try to use ethical clothing for very effective and environmental friendly
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