Retail Trends and Analysis of Diana Transport Limited

Inquiry Project
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Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Retail Trends..........................................................................................................................3
Analysis of Organisation........................................................................................................5
Recommendations..................................................................................................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9
Appendix........................................................................................................................................10
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INTRODUCTION
The retail industry consists of retail stores, supermarkets, variety stores, online
merchants, chain stores etc. Businesses in the retail industry sell finished goods to the
customers in exchange of a specific price (Cairns and Areepattamannil, 2019). It is one
of the most important industries because all its activities contribute significantly to the
overall economy of the nation. Also, there are various factors that can influence the
overall retail sector. Organisation chosen for this report is Diana Transport Limited,
established in the year 2018. The company offers various transport services to the
customers across United Kingdom. The report explains trends within the retail industry
and a SWOT analysis of the chosen organisation. It also explains the performance of
the company against retail trends in the market.
MAIN BODY
Retail Trends
The retail industry is evolving constantly and there are various trends that are
contributing to the overall evolution. Some of the retail trends are explained below -
Physical Stores – There are various brands that previously solely operated
online are now considering to open physical stores. This not only helps them in
understanding the needs and expectations of the customers but also address them in
an effective manner. Operating physical stores can also help such brands in analysing
the performance of their competitors. Apart from this, brands are able to provide a much
more personalised and seamless shopping experience to the customers (Chevalier and
Buckles, 2019). Physical stores also allow the brands to reach out to customers who are
not familiar with online shopping or don't find it convenient. Thus, opening physical
stores will allow companies to stay competitive in the market and gain a competitive
edge over competitors.
Artificial Intelligence – Another trend in the retail that is estimated to take it by
storm is artificial intelligence. Many organisations have already implemented or are
considering implementing the same into their business. This is being done in order to
bridge the gap between physical as well as digital environment (15 Innovative Retail
Trends to Watch in 2020, 2020). By implementing artificial intelligence, a company can
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