Inquiry Project: Current Trends and Analysis of NORTH FACE Organization

Inquiry Project

Table of Contents
Inquiry Project ................................................................................................................................1
INTRODUCTION...........................................................................................................................3
CONCLUSION................................................................................................................................8
REFERENCES ...............................................................................................................................1

INTRODUCTION
Inquiry based project explained as group of students who investigate a worthy question,
problem, or ideas. For each individual it is important to have clear idea and thoughts which can
be used to managing work and increasing productivity. The report discusses about NORTH
FACE organization that is American outdoor recreation company founded in 1968 to supply
climbers (Cantrell and et.al., 2020). It produces clothing, footwear, and outdoor equipment. The
management of such industry analysis the current trends and introduce products accordingly. The
report covers current trends, analysis of organization using relevant business model, and
recommendations on what companies focuses on continuing their success.
Main Body
Current trends in the retail industry, using valid research sources
Theme and Background of company: The selected there is NORTH FACE that is an
American outdoor recreation products company which offers range of products such as clothing,
footwear, and outdoor equipment. The management conduct the environment analysis and bring
new products and services which can help to influence number of customers and attain the
business goals. The aim of each organization is to develop the organizational sales by increasing
number of customers and attain the competitive advantages (Friedrich, 2020).
Reason to choosing theme: In business environment there are many trends which arise
while running a business and it affects the organizational profitability. NORTH FACE is having
solidified presence in market where it follows fast fashion strategies. This will help to increase
the sustainability in environment positively. In relation to selected company it has explained that
following trends are facing by the organization such as:
Fast fashion – In changing environment different types of products and services are
providing by company in order to increase the sales and profitability. Fashion industries are
running fast as it brings the short and long run changes which affects the productivity and
profitability negatively. NORTH FACE is facing the challenge of fast fashion as it is American
company where it needs to introduce the range of products by following the new trends. Primark,
H&M, and Boohoo are other fashion retailer that sales different range of products effectively and
create the competition (Martinsuo and Geraldi, 2020).
Impact of Online retailers – Now people get more aware and educated who used to buy
products and services via online method. Online retailers impact positively on business

organization as it increase their sales and profits faster than brick and mortar. By using online
retailing NORTH FACE can get the opportunity to increase their sales by influencing number of
customers. other side, negative impact is increasing competition as number of retailers turn their
business from offline to online stores which create the competition and might be reduce the sales
and productivity. This also allows retailer to sell their merchandise in any part of world without
additional expenses (Daniell and Mortensen, eds., 2020).
Impact of Covid-19 – This is another trend which is running in whole world and affected
the all businesses whether online or offline. Due to this Pandemic number of death cases are
increasing where people became more health consciousness. The demand of each individual is to
get safe and hygienic products which might be difficult for retailers and other company. This has
impacted on organizational performance negatively as sales started to reduce and trade regulation
also get changed. NORTH FACE is facing this problem due to covid-19 as government has
stopped transportation services which affected the sales negatively (Efstratiadi, Acha, Shah and
Markides, 2019).
From the above discussion it has analysed that a business concern should be aware from
changing environment and needs of customers that can be fulfil by offering range of products
and services. The management of NORTH FACE has faced the trends of online retailers, impact
of Covid, and fast fashion which is reducing sales as well as productivity of organization. The
management plays an important role who follows trade rules which are formulated by
government and difficult to implement in order to continue the business activities. On the other
side, this can be opportunity for organization to develop the business productivity and sales by
influencing number of customers effectively.
Research question and objectives
 What are the conceptual framework of changing trend in business environment?
 What challenges faced by NORTH FACE while operation?
 What strategies can be used by company to overcome the challenges?
Conduct an analysis of that company, using relevant business models.
Primary research: To conduct the market analysis information gather from first hand
resources that can help to complete the project.
Secondary research: When information is collected from existing resources and
managing and managing the project is considered as secondary research.