Trends in Retail and Analysis of Organization: A Case Study of Marks & Spencer

FY028-21S2BNT:
INQUIRY BASED
LEARNING

Table of Contents
Introduction.................................................................................................................................................3
Trends in Retail...........................................................................................................................................3
Analysis of Organization.............................................................................................................................4
Recommendations.....................................................................................................................................10
Conclusion.................................................................................................................................................11
References.................................................................................................................................................12

Introduction
Fashion industry is growing significantly in the current period of time in terms of new
and emerging trends that will ensure future enlargement of the companies significantly. In
addition to this, fashion industry is useful in terms of ensuring growth of the economy in an
efficient manner (Bulović and Čović, 2020). The present report is based on Marks & Spencer
that is a well-known British brand that is known for high-quality fashion across the world. The
report will include recent trends related to fashion industry along with suitable recommendations
to make further improvements in business practices.
Trends in Retail
Fast Fashion: Fast Fashion is an imperative approach of designing, manufacturing and
marketing method which significantly focused on producing high volume of clothes. It is related
to producing high-end catwalk designs & celebrity look by producing them in bulk quantity in
order to grab the advantage of latest fashion trends. However, the concept of fast fashion is not
suitable for environment as it creates huge wastage and impact environment, local communities
and fashion designers as well. In current period of time, fast fashion has become a latest trends as
people are likely to demand fashionable products which are available quickly at cheap price
(Kautish and Sharma, 2018). In this regard, Marks & Spencer is a fast-fashion brand that offers
creative stylish clothes based on the current fashion trends. Here, following the fast-fashion trend
is useful in terms of gaining the attention of existing & potential buyers effectively.
Online selling: Here, online selling has also become an imperative trend in context of
retail industry. Nowadays, people are likely to buy the products using different online mediums.
They are likely to use various platforms such as Face book, Instagram, YouTube and more in
order to promote the products in an efficient manner. After COVID-19, the trend of online sell is
increasing rapidly as now people are likely to avoid to visit at public place for shopping rather
they prefer to buy products through online platforms (Nayak, Akbari and Far, 2019). Due to this,
the demand of online products is increasing significantly that will help in terms of increasing
overall profit margin efficiently. In context of Marks & Spencer, they are also likely to use
online shopping platforms to fulfill the demand of buyers in an appropriate manner. Further,

online shopping is also helpful in order to increase the revenue and profit margin of the company
in best possible manner.
Interaction retail experience: With increasing trends of social media, people are likely
to feel comfortable while buying products through social media which further opens up a new
way of maintaining interaction with potential buyers using such platforms. In order to leverage
the respective trends, companies are likely to invest in livestream and virtual shopping. These
investments are helpful in offering better & enhanced experience to customers so that they can
make suitable purchase related decisions (Fernie and Grant, 2019). To interact with customers,
organizations are likely to use videos, photos and more. They post necessary videos on their
social media handlers in order to maintain effective interaction with potential buyers. This is
helpful in attracting more and more new customers in order to get better outcomes in future
period of time. By using social media, it is possible to get feedbacks and reviews of buyers so
that necessary improvements can be done in future period of time to attain pre-defined goals
successfully. In context of retail industry, there is high competition in marketplace (Fares,
Lebbar and Sbihi, 2018). In reference of Marks & Spencer, they also make sure to maintain
proper interaction with customers through social media platforms, websites and more. This is
helpful in getting feedbacks and reviews of buyers to make appropriate improvements for
attainment of stipulated goals.
Analysis of Organization
Primary data and Secondary Data
Questions Frequency
Q1). Do you familiar to the concept of fast fashion in context of retail
fashion industry?
Frequency
a) Yes 5
b) No 2
c) MayBe 3
Q2). In your consideration, what is the impact of online selling practices Frequency