Instagram as a Digital Business Tool and its Relationship with New Technologies

Digital Business &
New
Technologies
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Table of Contents
Introduction.....................................................................................................................................3
Task 1..............................................................................................................................................3
Discussing importance of the chosen topic.................................................................................3
Development of Instagram..........................................................................................................3
Describing the technology and its usage ....................................................................................3
Technologies applied in Instagram............................................................................................4
Types of businesses using this technology.................................................................................4
How Instagram is used an effective business tool......................................................................5
Task 2..............................................................................................................................................5
Discussing nature of the relationship between digital technologies and both old and new
emerging theories on business and management structures and practices.................................5
Conclusion ......................................................................................................................................7
References ......................................................................................................................................8
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Introduction
The emergence of modern advancements and techniques has redefined the ways in which
businesses operates and has supported their functioning in numerous ways. In this report, one
such digital innovation will be discussed which has supported a range of functions and provided
numerous advantages to its users. The technological topic chosen for this report is Instagram
which is a social media application mainly created for sharing creative content through pictures
and videos. In this report, the uses and importance of Instagram is being discussed and how it
has became a significant invention facilitating a range of functions. Moreover, it also reflects
upon old and new emerging theories of management and business models.
Task 1
Discussing importance of the chosen topic
The chosen topic, Instagram has became one of the major and significant since its
invention and has been used widely from individuals to serve various purposes. This topic has
seemed important as Instagram is being discovered as a crucial platform of digital marketing as
it allows businesses to interact on a huge basis making it one of the most economical and
relevant technical platform. Instagram has became a important aspect and is a brilliant technical
innovation which facilitated a range of functions for businesses as well as for individuals (Wong,
Liu, and Sebaratnam, 2019).
Development of Instagram
Instagram is an American based photo and video sharing social media application which
was initially released in the year 2010 and has greatly developed since its was created. The
application instantly gained popularity shortly due to its innovative and attractive features which
allowed individuals to interact through texting and sharing pictures and videos. Since its first
release, Instagram has drastically improved as multiple new exciting and amazing features are
being added to the application such as option of reels or IGTV (Butkowski and et. al., 2020).
Describing the technology and its usage
This technical application which is another great social media invention of digitalisation
is used for serving a variety of purposes. The application is being used widely by individuals,
groups, celebrities and businesses. This brilliant social media platform is used by individuals to
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