This document discusses the importance of promotion in the marketing mix and its impact on sales and profitability. It focuses on a case study of Tesco, a multinational retailer, and explores how the company uses various promotional strategies to create brand awareness and reach untapped markets. The document also highlights Tesco's loyalty program and online presence as effective promotional tools.

Learn about the importance of promotion in the marketing mix and its impact on sales and profitability. Case study of Tesco.

Importance of Promotion in Marketing Mix - A Case Study of Tesco

Please write about Tesco and do not make the first part the Group Powerpoint Presentation only the poster and the report

Introduction to Business Studies

This poster discusses the promotional marketing mix element in relation to Tesco's products and services. It covers the mode, time, duration, and target customers reach of promotion. The poster concludes that the promotional mix is crucial for attracting a large customer segment and impacting the company's sales.

Promotional Marketing Mix of Tesco - Introduction to Business Studies

This content covers the basics of business studies including the four main elements of marketing mix, with a focus on the promotion element and Tesco as an example. It also includes a PPT on analysing the impact of internal and external factors on business operations, and an assignment template for a case study on HR, with a focus on motivation theories and Warner Leisure Hotels as an example.

Finance

Higher Education

Political Science

This poster discusses the promotional strategies used by Tesco, including social media marketing, direct marketing, and public relations, to promote its products and brand among its potential customers throughout the world.

Importance of Promotion in Marketing Mix - A Case Study of Tesco

Introduction to Business Studieslg...

Introduction to Business Studieslg...

Promotional Marketing Mix of Tesco - Introduction to Business Studieslg...

Introduction to Business Studieslg...

Introduction to Business Studieslg...

Promotional Strategies of Tesco: A Study on Social Media Marketing, Direct Marketing, and Public Relationslg...

Introduction to Business Studies

Introduction to Business Studies

Promotional Marketing Mix of Tesco - Introduction to Business Studies

Introduction to Business Studies

Introduction to Business Studies

Promotional Strategies of Tesco: A Study on Social Media Marketing, Direct Marketing, and Public Relations