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Haya Water Current Marketing Situation

   

Added on  2021-02-20

17 Pages6234 Words72 Views
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Table of ContentsINTRODUCTION...........................................................................................................................1Chapter 1: Haya Water current marketing situation........................................................................11.1 Media Outlets Available.......................................................................................................21.2 Content Used.........................................................................................................................21.3 Email List..............................................................................................................................31.4 The process............................................................................................................................3CHAPTER 2: EXTERNAL ANALYSIS........................................................................................42.1 Companies Sharing Similar Business Model........................................................................42.1.1 BAUER Nimr, LLC. Marketing Analysis..........................................................................42.1.2 Ahmed bin Saif bin Abdullah Al Shedi & Partner Trading Marketing Analysis..............52.2 Client's Need.........................................................................................................................52.2.1 International Water Association.........................................................................................52.2.2 Water purifier service Trends.............................................................................................7CHAPTER 3: IMPLEMENTATION..............................................................................................8Media Outlet................................................................................................................................8Contact List.................................................................................................................................9Content........................................................................................................................................9CHAPTER 4: CONCLUSION......................................................................................................10CHAPTER 5: RECOMMENDATION..........................................................................................11REFERENCES..............................................................................................................................13

INTRODUCTIONThe main motive of this project is to identify problem faced by the company so thatsolution for these problems can be attained. I have done my internship in Haya Water, a Omanbased company which builds and manages systems that are useful in reusing water for people,companies and families. It also provides laboratory where testing of waste water, sea water,compost etc. are done effectively so that they can be reused in effectively in individuals gardens,agricultural and landscaping etc. The main problem which I am presenting in final project is thatsales of the system of company is not effective. This research projects was done by me in thefirst semester of third year of college.In the current research field research was done by interviewing representatives of HayaWater about the actual marketing situation and the available resources (Blickle and et. al., 2015).After conducting research, I have further executed my own research for identification whatcompetitors in the same industry are working and what is the actual requirement of clients. Byconducting effective market research I have completed this research project effectively.The communication plan is to effectively give information to Haya Water regarding loweffective sales of the company which is influencing business performance in negative manner. Italso aware company about the actual need and requirement of customer which ultimately allowsthem to look after some unseen facts. The another aid of this project report is to help thecompany that is Haya Water is to develop a newsletter. The current report will also awarecompany about actual market situation and how the company can implement identified solutions.At last, it also includes my final recommendations for the company with which it can improve itsperformance in effective manner. Chapter 1: Haya Water current marketing situationAccording to the plan approach, Haya Water develop and operates water reuse systems inMuscat. End consumers includes; individuals, families, hospitals, businesses, restaurants andhotels. Haya Water also offers laboratory which helps them to test waste water, sea water as wellas drinking water. Sales revenue of the company is not very effective and in order to generatemore revenue, company should adopt various measures so that they can aware more and moreindividuals across the world (Ramli and Soelton., 2018). With the help of these reuse systemscompanies can use those waste water which is not used by any one. In addition to this, Haya1

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