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Brand Awareness and Purchase Intention Assignment

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Added on  2020-09-03

Brand Awareness and Purchase Intention Assignment

   Added on 2020-09-03

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DBA ANNUALPROGRESSION REPORT
Brand Awareness and Purchase Intention Assignment_1
Table of ContentsDBA Annual Progression Report...........................................................................................1Question 1: Requirement of further training for the study.....................................................5Question 2: Achievement during the previous study.............................................................6
Brand Awareness and Purchase Intention Assignment_2
DBA Annual Progression ReportTitle: An investigation in to the relationship between brand awareness and purchasingintention recommending of the suitable sales strategy for mid size event based companiesThe report gives a clear idea of my DBA progress starting from 01 March 2017 andending on 01 March 2018. It is the first year of my DBA candidacy where I started working as aresearch scholar. The main goal of my project is to assess and investigate the relationshipbetween brand awareness and purchasing intention and providing recommendation with regardsto appropriate sales strategy for mid sized companies. It will help in evaluating that what all salesstrategies can be used by the company based on the awareness level of the brand and purchasingintention of the customers. It will help in recommending the mid sized companies and givingidea of right kind of sales strategies that can be used by them. Further, it will help in assessingthe problems faced by them with respect to sales and brand awareness. The drawbacks are alsotaken into consideration while preparing strategies for mid sized entities. Presently, I have finished my data collection work based on the questionnaire and tryingto figure out the data analysis methods that can be used on the data set. I will soon put the data inan appropriate software so that analysis can be done effectively.March 2017 to April 2017 This was the time when I started assessing the topic in order to get a fair idea about whatis to be included in the thesis and the research work as well. I decided my research philosophy,research methods, aims and objective so that I can get a clear idea of the subject matter. I alsowent though various thesis that were directly related to the topic of my research. I criticallyevaluated these research projects to get an idea of how the things flows in a thesis structure.Made a rough overview of what is to be included. I get to discuss my topic with the professorwho helped me to analyse the other aspect of the topic as well. I read different books on brandawareness and sales strategy to enhance my core knowledge about the subject.I started working on my first research paper which I need to present in front of the panelin the month of August. The paper is required to be effective enough that can get selected forpublishing. I started working on my first chapter, that is introduction part where I wrote about theimportance of brand awareness in mid sized companies. I also wrote about what is required to bedone in the whole research project as well. Different limitations and research gap were alsodiscussed in the introduction chapter of the thesis as well. The mid segment organization will be1
Brand Awareness and Purchase Intention Assignment_3

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