Integral Marketing Communication: Types of Marketing Channels and Communication Objectives within Boohoo

Integral Marketing
Communication

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Different types of Marketing Channels and how they serve communication objectives
within Boohoo........................................................................................................................3
TASK 2............................................................................................................................................5
P2 Design Communication objectives for Boohoo................................................................5
P3 Provide justification for the selection and integration of Communications Channel Chosen
................................................................................................................................................6
Task 3...............................................................................................................................................7
P4 Develop a Marketing Communication plan that effectively meets communication
objectives for Boohoo.............................................................................................................7
TASK 4............................................................................................................................................8
P5 Critically Evaluate a Marketing Communications plan in a relation to Communication
Strategy, Channel Choice and creative content......................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Communication is a medium through which message is transmitted from one person to
another person. It can be said that communication is a two way process that transfers the
information from one party to other. Integral Marketing communication is a function through
which customers receives messages from company through various marketing channels in an
integrated way to influence buyers for making purchase decision. The Marketing functions
which are used by organisations are collaborative, promotional and strategic that helps in
providing information to large number of audience (Hewett and Lemon, 2019). The Components
of Integral Marketing Communication are foundation, corporate culture, brand focus, integration
tools, consumer experience, promotional tools and communication tools. The Organisation use
Integrated Marketing Communication as it helps in reaching to more and more audiences with
intended message, achieve brand loyalty of product and services and also create trial usage. The
project is based on Integral Marketing Communication which includes different types of
marketing channels and how they serve communication objectives in Organisation, application
of communication objectives, development of marketing communication plan that effectively
meets the communication objective and its evaluation in relation to communication strategy,
creative content and channel choice (Světlík, 2017). The Selected Firm for this project is
Boohoo; it is a fashion brand that was launched in 2006. The Organisation is working on
producing sustainable clothes that are made from recycled fibre and the packaging of the product
is also fully recyclable. Boohoo contributes in reducing the environmental impact of clothes,
customers can use regain app to recycle their old clothes once they finished to wear.
TASK 1
P1 Different types of Marketing Channels and how they serve communication objectives within
Boohoo
Marketing Channels is a mechanism through which organisation can share their products
information and get access to larger number of people. Boohoo must develop effective marketing
strategies in which marketing channels plays different role such as it influences the firm pricing
strategy, customises profit, links producer to buyer and affects product strategy through policies
and branding. There are different marketing channels that can be used by Boohoo in Order to
increase their customer base and grab an attention of maximum audience such as direct selling,