Integrated Hospitality Marketing Communication

Integrated Hospitality
Marketing
Communication

Table of Contents
MAIN BODY.............................................................................................................................................3
TASK 1.......................................................................................................................................................3
P1. Evaluation of different types of communications and how they serve within an organization..........3
M1. Critical evaluation of marketing channel of communication is integrated within hospitality
organisation to add value and maximise resources..................................................................................4
TASK 2.......................................................................................................................................................4
P2. Design communication objectives for a given hospitality organizational situation...........................4
P3. Justification for the selection and integration of chosen communication channels............................5
M2. Evaluation of application of communication objectives in relation to communication mix and
hospitality business objectives.................................................................................................................5
TASK 3.......................................................................................................................................................6
P4. Create an integrated marketing communication plan that meet the objectives of communication
effectively................................................................................................................................................6
TASK 4.......................................................................................................................................................6
P5. Critical evaluation of an integrated marketing communication plan in relation to the
communication strategies, choices of channel and creative contents.......................................................6
M3. Critique and review the success of monitoring impact of integrated marketing communication
plan..........................................................................................................................................................8
CONCLUSION..........................................................................................................................................8
REFERENCES..........................................................................................................................................9
Books and Journals:.................................................................................................................................9

INTRODUCTION
Integrated marketing communication is very simple to understand that it gives assurance
to the companies that all the methods are integrated very carefully that means all the promotional
tools or types of communication are linked together in a harmony. Integrated marketing
communication or IMC refers to an approach which is used to promote a message through a
range of communication channels or strategies that are reinforce and work together (Ahn, J.,
2019). The main purpose of this approach is to provide a company huge margin of profits and to
reach maximum potential customers and convincing those customers in order to review their
interest and make them to try company’s offerings which can be a product or a service. This
report is going to prepare on The Berkeley Hotel which is a five star hotel established in the
Wilton Place, Knightsbridge, London. The hotel was introduced by Maybourne Hotel Group in
the year 1867. The channels of communication contains different types of methods to promote
such as personal selling, advertisement, public relations, digital marketing, direct marketing or
social media marketing and many more. The report is prepared on the hospitality industry which
provides a particular services in a range of hotels, transportations, tourism, resorts or food and
beverages. An organization utilizes tools of communication to attract their customers and to
improve their experiences.
MAIN BODY
TASK 1
P1. Evaluation of different types of communications and how they serve within an organization.
Marketing communications for the organizations is a tool or a method which is used to
convey a message or to promote products or services to the target audience. Marketing
communication involves advertising, sales, promotions, online promotions, branding. Overall it
is a process which allows the customers towards a brand and their products and services. In
context to The Berkeley Hotel, the company uses a range of methods which helps them to
improve their existence in the market and to reach potential customers.
 Social Media Marketing: Social media marketing can be understand as a marketing
which is utilizing social media platforms such as Facebook, Instagram, Twitter and many
more to connect more with the target audiences in order to increase sales, boosting the
existence of brand and to drive websites traffic. By posting attractive content on the
social media profiles of a particular company where customers are directly involved to
review and provide feedback about a service or products. It is a method which provides
an opportunities to the organization to boost up the interaction with target peoples in
order to make participation dialogues and feedback (Buhmann, A., Macnamara, J. and
Zerfass, A., 2019). These platforms can be a paid promotion method and for this
organizations have to create a social media account on the websites they are using to
interact with customers. This channel of communication helps the particular company to
deliver information about a product or service which is offering to the customers.
 Direct marketing: Direct marketing is a method to promote products or services which is
offer to the buyers and organization in order to get interaction from the customers without