Integrated Digital Marketing Strategy for Dark Wood Coffee

Integrated Digital
Marketing Strategy

Table of Contents
INTRODUCTION...........................................................................................................................3
Digital marketing and objectives............................................................................................3
Advantages and disadvantages of digital marketing..............................................................4
Digital marketing framework and strategies..........................................................................6
Methods and tactics of digital marketing...............................................................................8
CONCLUSION................................................................................................................................9
REFERENCE.................................................................................................................................10

INTRODUCTION
Integrated digital marketing refers to the concept of developing a separate mode of
representation that is easily identifiable across all of the client's platforms. That is, it is a plan
that incorporates all of company marketing strategies. Then, each approach and technique builds
on the previous one, establishing a coherent impression in the customers' minds and outlining a
path for them to follow. Integrated marketing communication utilizes a variety of
communication channels to inform and develop a company’s corporate reputation between its
intended audience, including promotional strategy, advertisement, public relations, social media
and so on. It is focused on a strategy of engaging current and potential consumers with the firm
that integrates many aspects of the company's brand marketing communication to function
together and support customers along the brand awareness to commitment path. Dark Wood
Coffee is taken as base company. Dark Wood Coffee is a coffee roasting business which has
established by two entrepreneurs in 2013, UK. This report will cover the digital portfolio with
their strategic theoretical and practical justification.
Digital marketing and objectives
Digital marketing is a wide phrase that refers to the use of digital media to develop
advanced strategies for reaching and connecting with clients. Digital marketing is engaging and
addresses a certain section of the target audience. The utilising of online platforms to advertise
the company and collaborate with consumer has gained much attention due to almost 50% of the
demographic around the globe is involved on social networking platforms (Micheaux and Bosio,
2019). And with the assistance of digital marketing Dark Wood Coffee reach out towards the
particular intended audience and creates the communication with consumer collaborative with
the innovative content and graphic elements.
SMART objectives
The primary goal of digital marketing is to raise brand awareness through online and
internet channels promote value-added commodities, achieve the broadest possible audience,
create offerings widely available and interact with customers on a daily basis in order to build
healthy relationships (Blakeman, 2018). Dark Wood Coffee's goal is to make their best coffee
enjoyable and easy to access to everyone by providing a wide variety of roasts and styles that