Integrated Digital Marketing Strategy

Integrated Digital
Marketing Strategy

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
LO1 Critically Appraise the Nature, Importance and Challenges of Integrated Digital
Marketing Strategies...................................................................................................................3
LO2 Propose and Evaluate an Effective Integrated Digital Marketing Strategy with
Associated Objectives.................................................................................................................4
LO 3 Evaluate Core Digital Skills, Theories, Concepts and Models and Apply Digital
Production skills..........................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
For any business in today's world, adopting an efficient marketing strategy is of utmost
importance because there is lot of competition in the current market. In the present era everybody
is going towards a digital world so it becomes necessary for a business also to do its promotion
through various digital ways in order to attract more customers. Everywhere it can be seen that
businesses are doing the promotion through online platforms. The main objective of this report is
to develop a digital marketing portfolio for Dark Wood Coffee. Here in this study various
integrated digital marketing strategies such as Online Advertising, SEO and Web Analytics will
be discussed and evaluated.
MAIN BODY
LO1 Critically Appraise the Nature, Importance and Challenges of Integrated Digital Marketing
Strategies
In the today's time the most efficient way through which a business can be promoted is
through internet. The business can be promoted by internet through implementing Integrated
Digital Marketing Strategies. It has seen in the recent years that as compared to other methods of
promotion and marketing the advertising through internet is gaining very much importance. It is
also gaining importance in the matter of marketing a business as through this online source of
promotion will reach more people as compared to the traditional ways of marketing. It is also
very cost efficient as compared to the other methods of the marketing. For instance if Dark
Wood Coffee will be doing its promotions through putting hoardings on the road, it will only
reach to the limited number of people who will be passing by that road but if the promotion will
be done by any social media platform, it will reach more people.
There are also various challenges in implementing the digital marketing strategy. The
most important challenge which every company faces while doing the promotion and marketing
of its products through online sources is that almost every business is putting their products or
services online in order to attract more customers. So there is a possibility that the product of a