Content Introduction Communication objective for the resort Justification for selection and integration of communication channel The integrated marketing communication plan Conclusion References
Theintegratedhospitality marketingcommunicationis more vital and essential for the continuoussuccessofthe business as with the help of it the companywillmakeeffective interaction with their customers. Introduction
Communication objectives for the resort The communication is being more important system of the business asitsupportstotransferthe liable and needed information in the market with that the Kimpton seafire resort make the stronger connectivity with the customers.
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Continue… •Create product image: Kimpton seafire resort must have enhance the productive image and with this provide the diverse range of the services to the customer such as dining, recreational activities, security, tennis, shopping, entertainment and many other facility as well.
Justification for selection and integration of communication channel The communication channel must get used by the Kimpton seafire resort and with this they have induces thesocialmedia,advertisement, and pay per click, direct marketing andcontentmarketingsoasto attract more customers.
Continue… •It is needed that resort get used the attractive strategy by which marketing will get performed that is more appropriate and with this the communication get developed with more effectiveness. In addition is the focus get maintain with that the resort get innovate the services as per the requirement of customer that provide more benefits in terms of sales and profit.
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The integrated marketing communication plan The integrated marketing communication plan used by the Kimpton seafire resort as from this they have enhances the productive performance and with this the valuable outcome gets developed withtheeasyaccessofbusiness objectives in timely basis.
Conclusion It has been concluded from the above presentation that the integrated hospitality marketing is essential for the business and with this the business perform the effective communication by which sales and profitwillgetenlarged.Itisusedtomakethelongterm sustainability and accessibility by which the customer gain the suitable changes on continuous basis by which their relatedness will get improvised.
References •Šerić, M. and et. al09,., 2019. How can perceived consistency in marketing communications influence customer-brand relationship outcomes?.European Management Journal. •Zahra, I.M., 2018. Integrated Marketing Communications (IMC): The Interdisciplinary Concept. InPromoting Interdisciplinarity in Knowledge Generation and Problem Solving(pp. 102-123). IGI Global. •Banerjee, S. and Mandal, K., 2018. Advertisement vs societal based marketing communication: An empirical analytic comparison vis-a-vis profit contribution.Indian Journal of Marketing,48(6), pp.7-21.
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