Integrated Hospitality Marketing Communication

Integrated Hospitality
Marketing
Communciation

Content
 Introduction
 Communication objective for the resort
 Justification for selection and integration of communication channel
 The integrated marketing communication plan
 Conclusion
 References

An integrated hospitality marketing
communication is more important and
essential part of the business as it
helps and also support to get deliver
the adequate and certain information
in the market about the different
offering of the business.
Introduction

Communication objectives for the resort
The communication objectives are
the set of goals of the Island
Beach Resort that get
standardise to promote its
products and services to their
potential customers and that get
accomplished in timely manner