Integrated Hospitality Marketing Communication

Integrated Hospitality
Marketing Communication

Contents
INTRODUCTION.......................................................................................................................................3
TASK 1.......................................................................................................................................................3
P1 Different types of marketing channels and communication objectives...............................................3
TASK 2.......................................................................................................................................................5
Covered in PPT.......................................................................................................................................5
TASK 3.......................................................................................................................................................5
Covered in PPT.......................................................................................................................................5
TASK 4.......................................................................................................................................................5
P5 Integrated marketing communication plan in regard of communication strategy, choice and creative
content.....................................................................................................................................................5
CONCLUSION...........................................................................................................................................7
REFERENCES............................................................................................................................................8

INTRODUCTION
The Integrated Marketing Strategy aims to bring all of a group's marketing and
promotional efforts aligned, presenting the institution's cohesive and coherent picture to the
intended audience. It has a unified communication feature focusing on a shared goal and
placement. IMC recognizes the communication disciplines added value of comprehensive
positions of the American Association of Advertising Agencies, precise reaction, promotional
activities and corporate communications and combines those measures to ensure clarity,
consistency and biggest success on communication systems (Bai and et. al., 2019). For
companies, promoting their products well with many end-users is important not only to actions
leading but rather to succeed in the longer term. Brand marketing increases concern of goods or
services and consequently boost their revenues, coupled with high profitability and
organization’s revenues. This report based on the four season’s hotel & resort. It is a Canadian
international luxury hospitality company. The company operates more than 100 nations and head
quarter of the company situated in Toronto, Ontario, Canada. In this report consist of different
marketing channels and objectives in regard of hospitality organization. Along with analysis the
case study in order to know communication strategy channel and creative content.
TASK 1
P1 Different types of marketing channels and communication objectives
Marketing channel is a strategy that helps that the products are distributed from the
manufacturer to the consumer by having passed and via numerous levels recognized as
intermediaries. It is also recognized as distribution networks. Every perspective is unique from
each other so are its revenue streams. There are mentioned some marketing channels in context
of Four Seasons hotel & resort such as:
Sales promotion channel: Sales promotions are a marketing communication tool to
stimulate revenue or to provide distributors, salespeople or consumers with rewards or service
provided by the company throughout a short span of time. Marketing communications are
including promotional discounts, exhibits, street protests and other non - operating advertising or
promotional that does not form part of the normal routine. These resources may be targeted at