Integrated Hospitality Marketing Communications

Integrated Hospitality Marketing
Communications
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Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
LO 1.................................................................................................................................................3
LO 2 and LO 3.................................................................................................................................4
Covered in PPT............................................................................................................................4
Lo 4..................................................................................................................................................4
CONCLUSION AND RECOMMENDATION..............................................................................5
REFERENCES................................................................................................................................6
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INTRODUCTION
For every company that operate in hospitality sector it is necessary to market their products
and services. this is done by using various marketing channels so that awareness is created
among people. However, the use of marketing channel depends on target audience. With proper
marketing it is easy to attract customers in effective way (Belasen. and Belasen, 2019). The
marketing communication tools are social media, sales promotion, advertising etc. this enables in
reaching target audience and promoting of products and services offered.
In this report will be described about different types of marketing channels and evaluation of
IMC plan on context of channel choice, communication strategy and creative content.
MAIN BODY
LO 1
P1 Several types of marketing channel that give various communication objectives
In hospitality industry there are various marketing channel that plays vital role to expand
the business of the Island Beach resort as they are aware about their products as well as services.
Mention below are various channel that are used for the small luxury report (Pinto. and Yagnik,
2017).
Online channel (PMS)
It is a software application for the operations regarding hospitality industry as well as
commercial rental properties. It aids to manage the functions of the small luxury resorts and hotel
as the marketing channel where consumers also books their hotel through using such
applications as they are also confirming their check in and check out as well as booked their
hotel online, Island Beach resort used such applications as it is very helpful for them to attract
the consumers as well as at the same time maintains goodwill (chultz, Chu and Zhao, 2016).
Social Media
Nowadays social media is one of most effective way to promote the products and service of any
firms. Social media plays a powerful role to attracts the consumers to the Island Beach resort as
it is very helpful to attract them to summer camps and several other seasonal camps
(Kandampully, Zhang. and Jaakkola, 2018). Social media is also helpful as people from every
age group is on the Social media, so they can target a large number of the consumers with
minimum cost by posting their events pics on the social sites as this helps to the people who are
actually looking for the holidays and parties. They are also target the become on the basis of their
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