Integrated Hospitality Marketing Communication

Integrated Hospitality
Marketing Communication

 Introduction
 Design communication objectives for a given hospitality
organizational situation
 Justifications for the selection and integration of communications
channels chosen
 Integrated marketing plan
 Conclusion
 References
Tables of content

Marketing Communication refers to those channels and pathways adopted by organisations to convey their messages about
different offerings and services and also the brand they sell to the customers (AFFAH, 2018). Marketing Communication ensure
that appropriate messages are conveyed to consumers and targeted audience with the intention to persuade them to purchase and
become a regular customer of the entity and brand. The current report is developed for Heythrop Park Resort designed by an
architect known as Thomas Archer. It is a grade 2 listed early 18th century country house of 1.6 kilometres situated in southeast of
Oxfordshire. Heythrop Park Resort has 18 century elegance style meeting 21st century style providing weddings venue, golf
course and other facilities holding 4 star rating in Oxfordshire. The second part of the report is a PowerPoint presentation in
which communication objectives for Heythrop Park Resort is developed providing appropriate justification for the selected
communication channel. And at the end a integrated Marketing Communication plan is developed for the resort.
INTRODUCTION

Heythrop Park Resort is considered as one of the most impressive hotels around Oxford with both age-
old decadence and contemporary style incorporating and highlighting and 18th century mama house
and a very stylish and beautiful contemporary part of the estate. The hospitality organization provides a
fairytale wedding day venue for the customers, along with a relaxing weekend spa break for the people
on vacation and a glorious golf course banquet for a corporate event arrangements. Heythrop Park
Resort is a 4 star hotel in Oxfordshire providing unique offerings and the services to the guest with the
best hospitality experience always trying to provide a curated and memorable services to the visitors.
Therefore the respective communication objectives on which the Heythrop Park Resort should focus
are as follows:
 Increment in sales and revenue standards- The first and foremost objective of Heythrop Park
Resort is to improve their sales and revenue standards and automatically move towards better
profitability. The communication needs to be conducted in such a manner that the brand becoming
more and more popular amongst people attracting large number of people with the help of one level
and two level communication channel which are both of indirect nature. the resort can make use of
different online retailers and websites for making their presence globally.
Design communication objectives for a given
hospitality organizational situation