Tourist Resort Management.

Tourist Resort
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1. Different resort types, their key features, potential issues addition to challenges to manage
them..............................................................................................................................................1
P2. Discussion on differences in operational requirements of specialist areas together with
potential issues in managing distinct specialist areas of various resorts.....................................3
TASK 2............................................................................................................................................4
P3. Different resort package types and ways to fulfil overall sales objectives ...........................4
TASK 3............................................................................................................................................6
P4. Conducting market research into particular resort location as well as determining needs of
selected target market..................................................................................................................6
P5. Business plan in context to resort package that is based on findings of market research.....6
TASK 4............................................................................................................................................9
P6. Investigation for distinct sustainable approaches, practices as well as initiatives that are
implemented by the resort............................................................................................................9
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
Resort is defined to a place which provides recreation along with entertainment facilities
or services especially to vacationers. It is any type of establishment which grab attention of
vacation visitors and offers them wide amount of facilities which they needs at specific
convenient location such as lodging, entertainment, food etc (Alvesson and Gabriel, 2016).
Resort Hotel is full service accommodation facility for vacationers as well as are situated at
places for relaxations and recreations including historic areas, spas, seashores, ski parks and
beaches. To understand tourism resort management, Heythrop Park Resort is selected. It is a
resort hotel that is established at Oxfordshire, UK. It provides 4 star deluxe accommodations,
wide range of business facilities and all inclusive relaxations to travellers or vacationers that
unwind or recharge their batteries.
The report examines different characteristics of common resorts addition to potential
issues to manage them. It also evaluates different kinds of resort along with packages available
which meets overall sales objectives. It also analyse consumer needs in particular location and
business plan which is based on market research addition to findings. At last,. It applies guiding
principles for attaining sustainable tourism for the resort hotel.
TASK 1
P1. Different resort types, their key features, potential issues addition to challenges to manage
them
Resort is self controlled commercial commencement which makes attempts for meeting
needs of visitors under individual roof. They have some style of life that attracts people to spend
some time to relax as well as recharge their batteries (Analoui, 2018). The key feature of resort is
its location. An ideal resort hotel must be situated at area around natural surroundings having
connectivity along with availability of infrastructure to make holidays of person enjoyable.
Heythrop Park Resort is resort hotel which have features of exciting recreational activities,
offerings of new tastes, dynamic cultural acts, local area attractions and relaxing spa treatments.
Following are some of resort types and their unique features:
All inclusive resort: It is common along with popular kind of resort which charges fixed
price for most of its offerings. At minimum, this resort type comprises lodging, sports activities,
entertainment, unlimited food etc for fixed price. Heythrop Park Resort is all inclusive resort
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type which have features of designing special vacation interest, offering minimum lodgings
along with sports, non motorised water-sports and many more at fixed price. It is very popular
resort hotel for weddings, honeymoon, business meetings and spa breaks.
Beach resort: The resort type is located on major beach and have adjacent proximity to
one. Its features involves location at seaside, offerings for full service holiday lodging facility,
entertainment amenities, recreational activities and convenience for families (Cho, Boykin and
Shulga, 2016). This kind of resort offers guests various exciting water activities including beach
volleyball,scuba diving, parasailing, snorkelling and many more.
Luxury resorts: The resort type offers almost all things that a vacationer wants at single
hotel. Great values for all amenities, complimentary items, free personalised excursions, 24 hour
concierge service, airport transfers and wide entertainment options are key features of luxury
resorts. Heythrop Park Resort is also type of luxury resort as it contains large and comfortable
rooms, golf course, historic wedding venue, beautiful accommodation etc in which guests enjoy
everything starting from down-filled duvets, in-suite hot tubs to amazing customer service.
Potential issues and challenges to manage types of resort
Resort hotel manager faces wide number of issues and challenges while managing resort
types. In case with Heythrop Park Resort, assistant general managers faces the following
challenges and issues in managing resort type that is all inclusive and luxury resort:
 Changing customer expectations: In modern world, various changes in expectations in
visitors needs causes issues and challenges for managers to manage the resort type. Due
to changes in customer expectations for additional facilities or wide services at minimum
price are some issues faced by managers of Heythrop Park Resort to manage its its
inclusive resort type. Moreover, emergence of services in various apps which makes
instant outcomes possible, customers are expecting similar levels of personalisation,
efficiency along with convenience at the resort type they go (Chung and Shin, 2018).
 Bookings and pricing: With growth of online bookings, it is creating challenge to
manage resort type for holding consistent pricing across board. Unavoidably, pricing vary
from one site to other that affects bottom line of resort types. In context to Heythrop Park
Resort, managers are facing challenge to manage luxury resort due to fluctuations in
online bookings and many more. Moreover, peak seasons drives huge bookings along
with revenue, but also puts huge stress on staff of resort.
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