Integrated Management project Assignment

Running head: INTEGRATED MANAGEMENT PROJECT
Integrated Management Project
Name of the student
Name of the university
Author Note:

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Executive Summary
The following report has been prepared to highlight the change management in Oman Airlines.
The report provides a detailed overview of the current state of the management of Oman Airlines
and the change management process that the organization plans to implement in the business.
The management of the organization has taken the help of the 8 step Model formulated by Kotter
and the Change management Model formulated by Lewin to necessitate changes in the
organization. The need for the change and the ways by which the change is implemented has
been described in the following project. Apart from the organizational background a critical
analysis and the justification for the selection of the specific change management models has
also been provided in the following assignment. The critical review of the literary articles has
helped to analyze the topic in a much better and efficient manner. Such a review has also helped
the organization to verify the change management processes through a different angle.

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Table of Contents
Introduction......................................................................................................................................5
Analysis...........................................................................................................................................7
Organization Background............................................................................................................7
Industry Context..........................................................................................................................9
Identification of Problems.........................................................................................................11
Tools for Analysis......................................................................................................................12
Utilization of Tools for Analysis...............................................................................................14
Action Plan................................................................................................................................15
Recommendations for Action Plan............................................................................................17
Evaluate and analyze the effectiveness of the Theory...............................................................17
Critical Review..............................................................................................................................18
Aviation Industry in Oman........................................................................................................18
General problems in Aviation Industry.....................................................................................20
Safety.........................................................................................................................................20
Sustainability.............................................................................................................................21
Environmental Sustainability.....................................................................................................21
Financial sustainability..............................................................................................................22
Problems in Oman Air...............................................................................................................22

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Models implemented to tackle the problems.............................................................................23
Justification for the choice of the Models..................................................................................24
Usefulness of the Models...........................................................................................................24
Conclusions....................................................................................................................................27
Recommendations..........................................................................................................................29
Reference List................................................................................................................................33
Bibliography List...........................................................................................................................37

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Introduction
The following project is based upon the management of the business in a proper and
efficient manner. The marketing management of an organization has been discussed in detail in
the following project. Project Integration Management is considered to be the knowledge area
that is exclusively for use by the managers of the project. The integration of the project will
include the main ways and the tasks needed for the identification, definition, combination,
unification and coordination of the different kinds of activities related to project management.
This includes characteristics of unification, consolidation, articulation and integrative actions. In
any specific organization there are specific people designated for the management of the
different kinds of projects. The business analysts in the company can be named as such a few of
them who have the tendency to consult with the managers and the supervisors and manage time
and other specific activities to ensure smooth flow of the business (Kotter and Schlesinger 1989).
The following report has discussed the managerial projects that are generally executed by the
management of the selected Company.
Oman Air is the selected company in this report. The report aims to find out the ways and
the processes that are used by the management of Oman Air to ensure maximum profitability for
the business. However, the main concern for the management of the mentioned Airlines is to
consolidate the gains and to ensure the presence of sustained profitability and continuous growth
in the future. The airline has faced numerous challenges especially from a large number of full
service as well as low cost Airline operators (omanair.com 2018). The latter especially has been
a throne in the success of the business as the low cost carriers offers huge subsidies to the
consumers and has made flying a very cheap affair. Such business strategies have led the

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company to move down the ladder in terms of occupancy rates and popularity. The absence of
any positive action by the management of Oman Airlines to improve the following case for the
coming days can thus lead to the failure of the organization.
The aim of the project is thus to ensure the different problems that are faced by the
organizations. The main problem that will be discussed in this particular project is the problem of
not being consistent with the profitability of the company (Kotter and Schlesinger 1989). The
company generally fails to keep up with the globalized market and thus suffers from not being
capable of being updated about the skills and strategies needed to be the best in the highly
competitive market of the globalized world. The report will achieve the aims by applying
different theories and frameworks that can be implemented by the organization to make Oman
Air one of the best Airline Organizations of the Middle East. The rise of the passenger traffic
with the passage of each and every financial year has led to the huge increase of a number of
different Airlines and other Airline related companies that have the aims to serve the growing
number of passengers.
The management of the company also has the aims to control and regulate the safety,
security and provide a proper environment in the aviation sector. It also has the responsibility to
deliver services related to Air Navigation and also ensure the presence of better air connectivity
that helps to better serve the general public and the civil aviation industry in a proper manner that
is effective enough to ensure cost savings (omanair.com 2018). A new trend of Low Cost
Carriers have taken off its wings which clearly focus on providing low cost and in some cases
even ultra low cost Airline travel fare to the passengers so that they can have both a fast as well
as an efficient journey. The rise of the low cost carriers and other modern Airlines has resulted in
a sharp decline in the number of passengers who travelled with the company. The report will

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cover the detailed analysis of the company along with a brief yet compact history. Apart from
this the critical review of the literature related to the topic of the project along with the
conclusion and the recommendation of the project has been presented in the report.
The methods of analysis include the implementation of Kotter’s 8 step model that will
highlight the importance of the organization and its business activities. As mentioned earlier, the
organization has the aim to be one of the best Airlines of the Middle East and serve the
customers in a better and efficient manner. The following report thus identifies the readers with
the different types of the processes and the theories that can be implemented to cope up with the
problems of the business and ensure future sustainability.
Analysis
Organization Background
The organization selected in this particular chapter is Middle Easter based Arabic
Airlines, “Oman Air”. The carrier is the National Airlines of the Arab sultanate and is based
upon Muscat International Airport located in Muscat City, the capital city of Oman
(omanair.com 2018). The company established in the year 1993 operates different types and
ranges of flights that include the likes of short hauled Air Taxis and chartered flights and
domestic as well as international air services. The company has been in the list of the Arab Air
Carriers Organization for quite some time now and is a famous and also a large Airline Carrier of
the Middle East countries (omanair.com 2018).
The history of the company acts as an important source of information that facilitates an
easy understanding for the readers about the business enterprise and its origins. The origins of
the company can be traced back to the year 1970 during the launch of the Oman International

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Services. The business organization started from a civil aircraft Carrier at Beit Al Falaj Airport.
The operations of the company were moved to the new terminal airport after the establishment of
Seeb International Airport in Muscat. The management of the company acquired the Light
Aircraft Division of Gulf Air in the year 1977 before the establishment of Aircraft Engineering
Division in the Airport in the same year (omanair.com 2018). The company was officially
established with the name of “Oman Air” in the year 1993 after leasing a number of different
aircrafts from different airline companies. The company slowly started operations to different
local and international destinations to facilitate the growth of the business enterprise in a proper
and efficient manner.
The management of the aircraft company had to face a number of hurdles and limitations
before a formal effort from the Omani Government which saw the recapitalization of the
organization (omanair.com 2018). The recapitalization was done by increasing the shareholding
capacity of the company from a mere 33% to 80%. The management of the company decided to
phase out all of the small aircrafts in its fleet and include wide body aircrafts to enhance its profit
capabilities. Therefore such an initiative made the intention of the company to be a large Global
Airline clear to most of the Aviation industry (Altamony et al. 2016). The organization maintains
a strict Islamic Diet in its flights. The company was the first Airline Company in the globe to
offer both mobile and wifi services on board. With a 50 strong fleet size, the company flies to
over 50 different global as well as domestic destinations in and out of Oman. The slogan of the
company “Modern Vision, Timeless Traditions” is the best example of the sustainability that the
company aims to achieve in the future (omanair.com 2018). The Management of the company
has thus been trying to keep a balance between both tradition and contemporary to ensure a
continuous success between the organizations.