Organisational Learning and Change: Qantas Change Management

Organisational learning and change
Qantas change management
Student name

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Table of Contents
Introduction................................................................................................................................2
Internal and external analysis.....................................................................................................3
Summary.................................................................................................................................4
Literature review........................................................................................................................5
Change management strategies for Qantas................................................................................7
Lewin’s change management model......................................................................................7
Kubler Ross change curve......................................................................................................8
Recommended strategy..............................................................................................................9
Kotter’s 8-Step Change Model...............................................................................................9
Resources required...................................................................................................................12
Conclusion................................................................................................................................12
References................................................................................................................................14

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Introduction
Qantas Airlines is currently world’s second oldest airline company which was
founded way back in Queensland and has been continuously operating since 1920. The
company started its business with air taxi flights and joy rides. Scheduled airmails started
from 1922 and first overseas passenger flight was started from 1935. The company considers
safety while travelling and thus remains committed to maintain a position of leading domestic
carrier along with world’s premier long-haul flights through double brand strategy adopted,
Jetstar and Qantas. The main objective of the firm is to maintain consumer loyalty that is
been achieved by providing excellent service through both of these brands. The operating
strategy of Qantas is complemented by excellent approach to financial management as the
firm seeks long term and sustainable return to its stakeholders. The firm’s domestic airlines
include Australia’s premium service airlines that carries around 22 million passengers
annually in approximately 4,300 fights scheduled per week. In Qantas, domestic flights are
integrated to provide airline transport through its major brands like Network Aviation,
QantasLink and Qantas. Main market of its domestic flights includes large metropolitan
areas, capital cities as well as other regional hubs all over the country that holds
approximately 60% of total domestic market share. Qantas International airline reflects
premium services by providing air transportation between Australia and other countries like
Asia, America, Africa, Europe, etc. under the name of Qantas brand. In 2018, around 8
million passengers were carried by 680 flights per week (Qantas, 2018).