Integrated Marketing Communication for Samsung

Running Head: INTEGRATED MARKETING COMMUNICATION
0
INTEGRATED
MARKETING
COMMUNICATIO OF
SAMSUNG
System04121
9/8/2019

INTEGRATED MARKETING COMMUNICATION 1
Contents
Background of the task...............................................................................................................2
Strategy statement......................................................................................................................2
Brand positioning map...............................................................................................................3
Target audience..........................................................................................................................3
Teenagers to early adults:.......................................................................................................3
Adults:....................................................................................................................................3
Views of target audience about the product...............................................................................4
What we want target audience to feel........................................................................................4
What do we want the target audience to do?..............................................................................4
References..................................................................................................................................5
Communication channels...........................................................................................................6
Facebook:...............................................................................................................................6
Corporate website:.................................................................................................................6
Television:..............................................................................................................................7
REFRENCES.............................................................................................................................8

INTEGRATED MARKETING COMMUNICATION 2
Background of the task
Samsung is a technology corporation whose business mission and vision statements
focus on invention for global societal development by the technological products. The
company’s mission declaration designates dominance. This report first discusses the strategy
statement of the company. Moving ahead it discusses about the target audience and what the
target audience feel about Samsung. Further the report talk about what the company wants
the target audience to think about their company and lastly it discusses the ways in which
company can spread their message to the audience (Julia Vauterin, Linnanen, & Marttila,
2011).
Strategy statement
Samsung’s strategy statement is “We will dedicate our human resources and technology
to create bigger services and products, thus donating to a improved global society.” This
strategy statement was mentioned by the company in the year 1990’s. It was the time when
the company was going through a fast global expansion in various things like electronics,
semiconductors, and some of the other related markets of technology. Looking at the business
operations of the company and also the current positioning of the industry, Samsung
emphases on the subsequent mechanisms in its strategy statement
 Dominance of services and products
 Improvement of the global society
 Technological resources and Human resources