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Imc and Practices Assignment

   

Added on  2021-06-15

8 Pages1648 Words68 Views
Running head: IMC AND PRACTICESIMC and PracticesName of the Student:Name of the University:Author Note:

1IMC AND PRACTICESBackground and ConceptThe purpose of the essay is to give a brief insight into the concept of IntegratedMarketing Communication (IMC) and its resourcefulness in the domain of marketing.Integrated Marketing Communication has its roots into marketing mix paradigm which isaimed at donating a more holistic approach to the entire concept of advertising. In the age ofglobalization IMC has assumed the role of a strategic analysis and choice with which one canincorporate and control marketing elements which would smoothen the transaction process inbetween the consumer and organization. Any company has the potential to make best use ofIMC with adequate integration of marketing tools and resources which can accentuate theproduct impact on the consumers’ mind. IMC is the best approach to attract customers from ademographic with heterogenous population (Belch et al. 2014). However the result of theIMC process should be evaluated carefully for gaining a competitive edge, by ensuring thatthe company has been able to establish communication with every consumer and has beenable to persuade them into trusting the brand successfully.Strategy Statement: Samsung has the Objective to become the most innovative company in the world withthe help of creativity, innovation and by establishing valued partnership in order to explorenew business area(Belch et al. 2014).Samsung has been increasing its number of products forshipments. It product innovation has been able to target a range of customers belonging fromvaried background and age groups. Its partnership with VMware, Citirix furthermore hasopened many new avenues for its market growth.Samsung has gained competitive advantagein the market due to the dominating number of their samrtphones, tablets, televisions,smartwatches and hardware. This has enabled the company to sustain in the company sincelong.

2IMC AND PRACTICESSamsung smartwatch brand positioning Samsung smartwatch has been a huge relief for the tech-inclined people of all age andbackground since it does the function of a self-contained phone equipped with Bluetooth,health updates with which one could measure cholesterol level, and heart beat as well asintegration of Android application which has made it a compulsory choice for many in first-paced life (Luxton, Reid and Mavondo 2015). The product has found a better marketpenetration due to users’ preference for a healthy lifestyle and technology which the productprovides coupled with a reasonable price. As per market analysts, the demand will acceleratein both developed and developing nations due to the generation’s preference for smoothinterface and internet connectivity.Objective of the messageTo build a loyal community based on brand positioning and innovation.Target Audience Thesmartwatchmarket is expected to flourish by $32.9 billion within 2020 bySamsung which leads pioneer position in this realm. Its influence can also be feltgeographically especially in North America, Asia Pacific and Europe. The target audience ismainly aged between 22-41 years old as studied in Australia among whom 54% wereestimated to be women. Increasingly, smartwatches are gaining popularity amidst theteenagers who are steadily becoming inclined towards the products due to its multi-facetedaspects (Kim, Shin and Yoon 2017). The ownership rate will grow rapidly over the next threeyears because of the astounding quality of its battery and interface. As per data, even in thedeveloping nations, the number of smartwatch users has grown to spanning the middle class

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