This IMC plan analyses IMC and identifies the target markets who are the consumers, customers and suppliers. It contains the positioning strategy creative approaches. The report emphasizes on the external promotion with communication aspects.

IMC plan analyzes target markets, positioning strategy, creative approaches, and external promotion with communication aspects.

Integrated Marketing Communication | Desklib

Integrated Marketing Communication

This study analyzes the IMC model of Commonwealth Bank of Australia and discusses their target market, strategies to engage them, communication objectives, creative promotional strategies, communication strategy mix, media mix and approximate budget estimations. The study also identifies the internal and external factors affecting the bank's marketing strategies and provides recommendations to enhance their marketing approaches.

Leadership Management

Professional Development

Marketing

Integrated Marketing Communications (IMC) Report

Integrated Marketing Communications

This article discusses an integrated marketing communications plan for Commonwealth Bank of Australia (CBA) to recreate the brand and cultivate a positive impression on the minds of its existing and prospective customers. The plan includes a discussion on communication strategy mix, the media mix, the implementation of the creative approaches and provides a basic budget estimate.

Pontifical and Royal University of Santo Tomas, The Catholic University of the Philippines

Integrated Marketing Communication: Commonwealth Bank of Australia (CBA)

Finance

Political Science

Integrated Media Communication (IMC) Techniques - PDF

This report outlines the integrated marketing communication approach in relation with the Tyres4U Company. Integrated marketing communication is an approach to attaining the objectives of a marketing campaign using various promotional techniques intended to reinforce one another.

Integrated Marketing Communication Plan

Essay

INTEGRATED MARKETING COMMUNICATION 18 INTEGRATED MARKETING COMMUNICATION School of Business and Economics Integrated Marketing Communications Title: Final Assignment: IMC Plan and Web Discussion Report Contents Part 1 1 Introduction and Summary of Brand Audit 1 Introduction of Nokia 1 Summary of brand audit 1 Part 2 2 Identify Primary Target Audience 2 Primary target audience 2 Part 3 3 Assessment of IMC Situation 3 Internal analysis of Nokia 3 Strength 3 Weakness 3 Opportunity 3 Weakness 3 External analysis of Nokia 4 Political Perspective 4 Threat from substitution 4 Threat

Integrated Marketing Communication

Integrated Marketing Communicationlg...

Integrated Marketing Communications (IMC) Reportlg...

Integrated Marketing Communication: Commonwealth Bank of Australia (CBA)lg...

Integrated Media Communication (IMC) Techniques - PDFlg...

Integrated Marketing Communication Planlg...

IMC Plan and Web Discussion Report Contentslg...

Integrated Marketing Communication

Integrated Marketing Communications (IMC) Report

Integrated Marketing Communication: Commonwealth Bank of Australia (CBA)

Integrated Media Communication (IMC) Techniques - PDF

Integrated Marketing Communication Plan

IMC Plan and Web Discussion Report Contents