This study analyzes the IMC model of Commonwealth Bank of Australia and discusses their target market, strategies to engage them, communication objectives, creative promotional strategies, communication strategy mix, media mix and approximate budget estimations. The study also identifies the internal and external factors affecting the bank's marketing strategies and provides recommendations to enhance their marketing approaches.

Discover Commonwealth Bank of Australia's IMC model, target market, engagement strategies, communication objectives, creative promotions, media mix, and budget.

Integrated Marketing Communication - Desklib

Integrated Marketing Communication

Integrated Marketing Communications

This article discusses an integrated marketing communications plan for Commonwealth Bank of Australia (CBA) to recreate the brand and cultivate a positive impression on the minds of its existing and prospective customers. The plan includes a discussion on communication strategy mix, the media mix, the implementation of the creative approaches and provides a basic budget estimate.

Pontifical and Royal University of Santo Tomas, The Catholic University of the Philippines

Professional Development

Marketing

Integrated Marketing Communication: Commonwealth Bank of Australia (CBA)

This IMC plan analyses IMC and identifies the target markets who are the consumers, customers and suppliers. It contains the positioning strategy creative approaches. The report emphasizes on the external promotion with communication aspects.

Finance

Leadership Management

Political Science

Report on Effectiveness of IMC Campaign

This presentation provides a comprehensive analysis of the IMC issue, including internal and external analysis, communication objectives, and strategy mix. It also offers recommendations for Commonwealth Bank to expand its operations and introduce new products and services to acquire market share.

IMC Situation Analysis, Communication Objectives, and Strategy Mix

Integrated Media Communication (IMC) Techniques - PDF

Marketing Strategy

This report discusses the marketing communication of Nike, including IMC planning, situational analysis, SWOT analysis, and marketing mix. It analyzes the internal and external environment of the company for sustainability.

Integrated Marketing Communication

About This Document

Integrated Marketing Communication: Commonwealth Bank of Australia (CBA)

Integrated Marketing Communication

Report on Effectiveness of IMC Campaign

IMC Situation Analysis, Communication Objectives, and Strategy Mix

Integrated Media Communication (IMC) Techniques - PDF

Marketing Communication of Nike: IMC Planning and Situational Analysis

Integrated Marketing Communication

About This Document

Integrated Marketing Communication: Commonwealth Bank of Australia (CBA)lg...

Integrated Marketing Communicationlg...

Report on Effectiveness of IMC Campaignlg...

IMC Situation Analysis, Communication Objectives, and Strategy Mixlg...

Integrated Media Communication (IMC) Techniques - PDFlg...

Marketing Communication of Nike: IMC Planning and Situational Analysislg...

Integrated Marketing Communication: Commonwealth Bank of Australia (CBA)

Integrated Marketing Communication

Report on Effectiveness of IMC Campaign

IMC Situation Analysis, Communication Objectives, and Strategy Mix

Integrated Media Communication (IMC) Techniques - PDF

Marketing Communication of Nike: IMC Planning and Situational Analysis