IMC Plan and Web Discussion Report Contents
VerifiedAI Summary
INTEGRATED MARKETING COMMUNICATION 18 INTEGRATED MARKETING COMMUNICATION School of Business and Economics Integrated Marketing Communications Title: Final Assignment: IMC Plan and Web Discussion Report Contents Part 1 1 Introduction and Summary of Brand Audit 1 Introduction of Nokia 1 Summary of brand audit 1 Part 2 2 Identify Primary Target Audience 2 Primary target audience 2 Part 3 3 Assessment of IMC Situation 3 Internal analysis of Nokia 3 Strength 3 Weakness 3 Opportunity 3 Weakness 3 External analysis of Nokia 4 Political Perspective 4 Threat from substitution 4 Threat