Integrated Marketing Communication Analysis 2022

INTEGRATED MARKETING COMMUNICATION
0
INTEGRATED
COMMUNICATION
MANAGEMENT
System04121
4/14/2020

INTEGRATED MARKETING COMMUNICATION
1
Contents
Marketing Communications and IMC.......................................................................................2
Apple’s Background...................................................................................................................3
Different marketing communications tools................................................................................3
A approach to marketing campaign...........................................................................................5
Step 1: Have a clear understanding of who your target audience is......................................5
Step 2: Pick your channels:....................................................................................................6
Step 3: Have a consistent look:..............................................................................................6
Step 4: Create clear, consistent content that can easily be adapted or repurposed to suit
different media or channels....................................................................................................6
A conclusion of explaining how successful the IMC strategy is...............................................6
References..................................................................................................................................8
Appendix..................................................................................................................................10

INTEGRATED MARKETING COMMUNICATION
2
Marketing Communications and IMC
Integrated strategic campaigns require a lot of work and other benefits. This will build
strategic advantages, improve revenue and income and save capital (Avadhanulu, 2011).
IMC bundles consumer interactions and guides them across the specific steps of the
sales cycle. At the same time the company strengthens its identity, creates a conversation and
fosters consumer ties. This 'Marketing partnership' cemented a loyalty association with
consumers that defends them from the inevitable effects of rivalry. A strong business benefit
is the opportunity to retain a client for life.
Improved productivity also improves IMC. A single message has greater influence
than a combined number of messages at the most simple level. A clear, streamlined and
crystalline message in a busy environment is more apt to break through the "noise" of 500
notifications that are bombarding consumers every day.
In fact, IMC is increasing the coherence and reliability of communications. In the
mind of the customer this reduces risks which shorten the search phase and help to decide the
results of comparisons of the brand (Batra, & Keller, 2016).
Ultimately, IMC avoids resources by reducing redundancy of fields such as
illustrations and images as ads, exhibits and selling information may be exchanged and
utilized, for instance. Service costs are minimized when having a centralized management
department so even though many departments have a large amount of meetings –
conferences, formation, operational or strategic preparation – the time is saved. This reduces
workload and resulting discomfort – one of the main benefits of IMC.

INTEGRATED MARKETING COMMUNICATION
3
Apple’s Background
Apple Inc. is an American company developing and manufacturing consumer devices
and technological products. Macintosh laptops, iPod and iPhone are the company's best
recognized hardware devices. Apple's software comprises the Mac OS X, the iTunes
multimedia and app development program, the iWork software package, the Final Cut
research program, technical tech tools for video and music, and the music software set, Logic
lab. In nine countries the organization runs over 250 retail shops and an online store where
hardware and software items are available.
Steve Jobs, Steve Woznaik and Ronald Wayne founded Apple on April 1, 1976 to
market the Apple1 which was Steve Woznaik's first personal computer-built handle.
To Ronald Wayne, he tragically sold his Apple stock to $800 after eleven day's life,
owing to the debts of the three of them during the development cycle. By 1977, Apple2
Apple's creation contained $92,000 spent by Mike Markkula with the goal of spending more
in Apple for an expenditure of $250,000 in its entirety. Michael Scott eventually became
Apple's first CEO since Mike Markkula claimed Workers and Woznaik were too untrained.
Scott stayed CEO until the ex-president of Pepsi Co, John Sculley, succeeded Scott and held
the role in April 1983 (Einwiller, & Boenigk, 2012).
Different marketing communications tools
Some of Apple Inc.'s most common communication strategies is instant messaging
which, in the publication of Apple Inc. as Chris Fill up (2015, 4th) describes the class of
firms is a cross-company category four. It means that they recognize themselves
automatically by "use targeted targeting to maximize the potential in retail space" (Chris Fill
2005, 4th, p. 738). The key reason they utilize the Internet and Webmail for their campaign is