logo

Marketing and Management: Assignment

   

Added on  2020-03-28

9 Pages2601 Words88 Views
MARKETING & MANAGEMENT –628940

Table of ContentsIntroduction..............................................................................................................................3Company Background....................................................................................................................3Apple and marketing......................................................................................................................3Apple 5C Analysis....................................................................................................................3Company..........................................................................................................................................3Customers........................................................................................................................................4Competitors.....................................................................................................................................4Collaborators...................................................................................................................................4Climate.............................................................................................................................................5How Apple collects market information................................................................................5Developing a marketing strategy for Apple...........................................................................6Conclusion.................................................................................................................................7References.................................................................................................................................8

IntroductionCompany BackgroundApple Inc., also known as Apple, is an American based multinational company that designs,manufactures and sells hardware, software and consumer electronics. Apple is famousthroughout the world for its vast variety of flagship line-ups, such as iPhone, iPad, iPod,MacBook, Apple watch, etc. The company was founded by Steve Jobs, Steve Woznaik andRonald Wayne on April 1, 1976 and became the first American company to be valued overUS$ 700 Billion as of February 2015. Apple has almost 498 retail stores throughout the worldand had a workforce comprising of 116,000 employees during 2016 [ CITATION Nik17 \l1033 ]. The company has been able to establish a strong reputation in the worldwide market and alsoamongst the gadget enthusiasts because of its high quality and unique products. Even thoughApple products are priced higher than most of the competitive products, the brand still enjoysa large pool of loyal customers [ CITATION Mic10 \l 1033 ]Apple and marketingApple is not just a leader in the industry when it comes to sales but is also a company thatwants to capture the market itself. The products and services designed by Apple are pavingthe way for future devices, services and hardware. The company invests extensively ingathering customer information from different sources and also in its marketing activities sothat it can experience a greater market reach and penetration. The company understands itscustomers and is able to implement effective market strategies that can appeal to them. Apple 5C Analysis5C analysis is a strategic tool that helps in analysing the situation of a business or a company,in order to identify problems for the purpose of research. It also helps in understanding theinternal and external environment of a firm. The five points covered in a situation analysis areCompany, Customers, Competitors, Collaborators and Climate [ CITATION SMs16 \l1033 ]. A situation analysis of Apple is given below:

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Why has Apple been so successful overtime?
|5
|1143
|301

Competitive Advantage for Apple Inc.
|4
|591
|24

The Business Strategy of Apple
|21
|5461
|307

Apple Marketing Tactics - Doc
|18
|4606
|234

Introduction to Management Assignment - Apple Inc
|10
|2938
|63

(Solution) Introduction to Marketing : Assignment
|11
|3497
|64