logo

Integrated Marketing Communication Activities - PDF

   

Added on  2021-05-31

17 Pages4892 Words47 Views
Running head: SERVICE MARKTINGService MarketingName of the Student:Name of the University:Author’s Note:

SERVICE MARKETING1Executive SummaryThis report will discuss the concepts of marketing and service in the light of the companyMcDonald’s. The report will begin by giving a brief introduction of the company. The reportwill also talk about the present issues faced by the company and the gap between theexpectations of the customers and the actual performance of the products offered by thecompany. Finally, the report will also provide some recommendation on the basis of the“technological factors, customer loyalty, satisfaction, retention and integrated marketingcommunication activities”.

SERVICE MARKETING2Table of ContentsIntroduction................................................................................................................................3McDonald’s Australia................................................................................................................4Present issues.............................................................................................................................6Gap Analysis..............................................................................................................................7Recommendations......................................................................................................................9“Utilization of technology”....................................................................................................9“Capacity demand issues”......................................................................................................9“Current standard of service”...............................................................................................10“Loyalty and customer retention programs”........................................................................11“Integrated marketing communication activities”...............................................................12Conclusion................................................................................................................................13References................................................................................................................................14

SERVICE MARKETING3IntroductionMarketing forms one of the most important strategies which is “used by the variousbusiness organizations as well as companies to bring about the overall growth and thedevelopment of their business organization” (Hill, Jones and Schilling 2014). It is noteworthyin the present whiles with the “advent of globalization and the developments in the fields ofthe recent technology as well as innovations the process of conducting business as undergonea drastic transformation” (Hill, Jones and Schilling 2014). It is reflected from this that everyyear thousands of “new business organizations come into existence and thus the level ofmarket competition faced by the various business organizations as well as companies in thepresent times have increased exponentially”. Therefore, it is frequently seen that thenumerous business administrations repeatedly take the help of several kinds of advancedstrategies for the purposes of marketing (Hitt, Ireland and Hoskisson 2012). It is generallyseen that “an effective marketing strategy can lead to the overall growth as well as thedevelopment of the concerned business organization or the company whereas a mistimed oran ineffective one can seriously hamper the prospects of the concerned business organizationor the company in a significant manner” (Hitt, Ireland and Hoskisson 2012). The customersare often seen as the end users of the products or the services offered by the various businessorganizations and therefore they form one of the most basic entities of the numerouscommercial administrations (Hitt, Ireland and Hoskisson 2012). The concept of marketinghas gained special importance in the present day scenario as this particular process is used bythe various business organizations to convey the relevant as well as essential informationabout the diverse goods or the facilities presented by them to the customers (Hill, Jones andSchilling 2014). The customers need to be constantly informed about the various products aswell as the services offered by them to the customers as many people argue that if the

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Concept of Global Corporate Strategy
|18
|5447
|79

Strategic Management Tools: PESTLE, Porter's Five Force Model, and SWOT Analysis
|8
|1668
|265

Strategic Management: Sustainable, Stakeholders & Dynamic Capabilities
|13
|3165
|183

Strategic analysis of Tesco life cycle
|14
|4241
|294

Business to Business Marketing: Assignment
|11
|3687
|159

Assignment on Strategic Management in Company
|12
|2712
|161