Integrated Marketing Communication Plan PDF

Integrated Marketing
Communication Plan
Name of the University:
Name of the Student:
Authors Note:

Marketing Communications Mix
•Advertising
The restaurant company wants to keep its plan fix for the target customers at the age
of 60-69 therefore the traditional advertising campaigns can be a beneficial move.
Advertising on television and newspaper are subjected to the traditional advertising
and the company must follow it (Bolander et al., 2015).
•Personal Selling
Keeping in mind about the growth and market capitalisation of the restaurant
telemarketing will be the best option because not only it reduces time but also the
cost of the restaurant will be curtailed.
•Sales Promotion
It will be a strategic advantage for the restaurant to initiate some promotional offers in
order to deal with the high competition. For an example, 30% offer in the half one
hour or flat 50% offer on a specific day in a week can be creative and lucrative for the
customers (Di Benedetto & Lindgreen, 2018).

Marketing Communications Mix
•Public Relation
The company can put some thrusts on the public relations in terms of
dealing organising social events for the aged people. It can be normal
health check-ups or some recreational events that make the elderly
people happy. Making direct contacts with the elderly customers will
provide the company advantages to maximise target customers (Hall,
Ahearna & Sujan, 2015).
•Direct Marketing
It is important for the restaurant company to set some planning for
fostering a better direct marketing process (Olson et al., 2018).