logo

Integrated Marketing Communication Strategy Assignment

   

Added on  2021-01-02

9 Pages2586 Words343 Views
Professional Development
 | 
 | 
 | 
INTEGRATEDMARKETINGCOMMUNICATION PLAN
Integrated Marketing Communication Strategy Assignment_1

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1Brand Mission .......................................................................................................................1Brand sustainability CSR ......................................................................................................1Coordinated communication mix...........................................................................................2Proposed communication strategy .........................................................................................3Overview of the resources, evaluation and controlling the communication efforts...............4CONCLUSION ...............................................................................................................................6REFERENCES................................................................................................................................7
Integrated Marketing Communication Strategy Assignment_2

INTRODUCTIONIntegrated Marketing Communication plan is a plan which uses thematic message indifferent types of promotions. It uses its multiple promotion source. As in this report ExploreIndia is totally new app and its main aims recognition from the people. It will discuss proposedcommunication strategy that is what task does marketing communication need to fulfil and alsowhat core message that the company want to communicate and its creative strategy. Further itwill coordinate communication mix and also budget implementation and control and in last itwill provide an overview of brand's identity and STP. And last it will communicate the mission,vision and values, ethical and CSR consideration and brand positioning strategy. Brand Mission Main mission of Explore India is that to attract number of customer and also provideluxury tourism app to the people. Vision – the main vision of the company is to connect more and more people by its innovativetechniques. Values- their value represents both social and business responsibilities. That is to trust oneanother in order to build a straightforward conversion and also build a culture and environmentin such a way that both customer and employees can freely speak to one another and also it be aneffective communication (Crowther and Seifi eds., 2018).Brand sustainability CSR Sustainability is a comprehensive approach for management of organisations which focusmaintaining and creating long term social, economic value. Corporate social responsibility isbusiness approach that contribute to sustainable development by serving the stakeholders. Thereis various activity such as respect human rights and optimal work environment in where safe andsecure work environment is built by the organisation and the second activity is that environmentactivities is given to employees, environment risk and waste management. And also it concernsof customers where it uses different approaches are made in order to rise customer satisfactionlevel. And also play the activity of fair customer activities in which supply chain is updated insuch a way that no stakeholders suffer any kind of losses. It very important to meet economicsocial and environmental responsibilities such as by adopting and applying business code ofethics in order to meet mission and vision of the organisation. And also it is important to conduct1
Integrated Marketing Communication Strategy Assignment_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Individual Brand Portfolio for Luxury Tourism App Assignment
|14
|3505
|320

CSR Activities of Indian Oil Corporation Limited
|10
|3108
|469

Business Ethics: Starbucks
|20
|724
|491

Sustainable Environmental Practices and Policies
|16
|2984
|290

Corporate Social Responsibility Analysis Assignment
|9
|2036
|13

Contemporary Analysis of Strategic Influences on the Organizational Effectiveness of Woolworths
|15
|3250
|60