Integrated Marketing Communications 10 Integrated Marketing Communications 1 Group Creative Brief: Haigh’s chocolates Group Creative Brief: Haigh’s chocolates 1 Background of the Study 3 Strategy Statement 3 Brand Positioning 4 1. Marketing Strategies used by Haigh Chocolate 4 PERCEPTUAL MAP 7 Portfolio 8 References 10 Background of the Study The description is the demonstration of brand tactics Haigh Chocolate is using to achieve its objectives.