Campaign Planning for Marks and Spencer Women's Clothing Line

BSc (Hons) Business Management
BMP4004
Contemporary Issues in Marketing
Assessment 2
Practical Skills Assessment Portfolio
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Contents

Introduction 1
Campaign objectives p
Measurement of success p
Campaign plan p
Communication 1: Facebook p
Communication 2: Instagram p
Communication 3: Twitter p
Communication 4: YouTube p
Communication 5: Website p
Reflection on Campaign p
Conclusion p
References p

Introduction
Contemporary issues in marketing is a comprehensive, cutting edge resources and up
to date presents of coherent understanding of topical issues in marketing, it identify
challenges in marketing world.(Thrassou, Vrontis and Bresciani, 2018) Campaign planning is
to achieve an objectives, usually large scale over extended period of time. In this report there
is a planning report on product campaign of Marks and Spencer, with campaign objectives
and measurements of success of campaign. A campaign planning for women's clothing with
the help of digital marketing tools such as, Facebook, Instagram, twitter, you tube and
company's official website. At last a refection on campaign.
Campaign objectives
Marks and Spencer is offering new product segment of women's clothing as saris and
gloves in market. Campaign objectives is intersection of strategy, internal capacity and
supporters, it is framework for social media campaign with the help of different components.
To set campaign objectives of Marks and Spencer product segment with the help of SMART
objective component. (Hancock and Newton, 2022)The reason behind bringing new products
segment of women's clothing is to fulfill new demand of customers, as people are demanding
more of a traditional clothes and to complete demand company is introducing new segment in
market. The SMART goals stands for Specific, Measurable, Achievable, Relevant and Time
bound, it sets parameters to pertain goals ensuring company objectives are attainable in
certain time frame. (Yue, 2021)It elements guesswork, generalists with setting clear timeline
making easier to track progress and identify missed time period. SMART campaign
objectives for Marks and Spencer new product segment in women's clothing line are such as.
SMART Objectives
 To increase 5% sales in upcoming 6 months by offering new products segments in
market.
 To increase 10% sales in coming 9 months by introducing product segments in
market.
 To increase 15% sales in upcoming year by launching new product segment in market
for customers.