Integrated Marketing Communication

Integrated marketing
communication

Introduction
Integrated marketing communication is considered as a communication in which the manager
focuses on using different promotional tools and techniques such as advertising, sales promotion as well
as publicity and many more. The organization adopts these techniques for attracting large number of
customer at marketplace. Herein, the company is taken named as Red Bull. It is considered as a well-
known company who provide energy drinks to its user that helps them in attracting towards products and
services sold by company.

Main objectives of communication
According to the prevailing scenario of Redbull
there is a based to develop a detail overview of
the marketing communication strategies of
Redbull as mentioned below:
Enhancing sales: The main objective of every
marketing plan is to enhance the present level of
sales by using some cost effective methods. For
this Red bull is willing to use a digital
marketing strategy that is Competitive enough
to engage their Present and prospective
customers.

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Fostering Present goodwill: Redbull has been able to build up a positive goodwill in their target
market that has helped them in question of large market share.
Managing brand equity: Another objective of marketing communication is to reiterate the firms
message in such a way that it can help in getting long term advantage of this positive brand image
of Redbull.