Integrated Marketing Communications for Sainsbury

INTEGRATED
MARKETING
COMMUNICATIONS

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
LO-1.................................................................................................................................................3
P1- Explaining different types of marketing channels and how they play important role at the
time of serving communication objectives within Sainsbury......................................................3
M1- Evaluating how marketing channel of communication are integrated within an
organization context to add values and maximize resources.......................................................4
LO2..................................................................................................................................................5
P2- Analyzing communication objectives for the Sainsbury.......................................................5
M2- Evaluating the applications of the communication objective in relation to the marketing
communication mix and the organization business objectives....................................................6
P3 Justifications for selection and integration of best communication channels.........................7
LO3..................................................................................................................................................8
P4 Marketing communication plan for meeting communication objectives...............................8
LO4................................................................................................................................................13
P5 Evaluation of marketing communication plan in relation to communication strategy,
channel choice and creative content...........................................................................................13
M3 Monitoring and impact of communication marketing plan.................................................14
Conclusion.....................................................................................................................................14
REFERENCES..............................................................................................................................17

Executive summary:
Integrated marketing channels plays strong role for operative innovation, higher range of
functional innovation and strategic competencies within business scale services, based on larger
integrated working structure goals. The report has examined Sainsbury integrated marketing
channels communication which serves communication objectives, specific new integrated
functional paradigms and channelize specific communication objectives dynamically. Sainsbury
marketing channels are highly competent, channelizing best functional attributes, for
strengthening wider scale consumers integrated solutions and generate quest operatives
dynamically as per best revenue working goals. The report also discussed Sainsbury as one of the
best competitive retail brand aims to further expand best scale revenue working strengths, keenly
bring on functional scale goals dynamically.
INTRODUCTION
The present report is based on the topic integrated marketing communication. In which the
chosen firm is Sainsbury’s which the grocery retailer of UK is. The report will discuss about
different types of marketing channels and how they are used as the communication objective
within an organization context. It will also evaluate about communication objectives for the
given organizations situation. I’ve also given the information about selection an integration of
communication channels. On the other hand it will also create a marketing communication plan
that will meet the commendably needs for the communication objectives for a given organization
condition. Lastly it will also discuss about the marketing communication plans and their relation
with communication strategy, channel choice and creative content. It will also evaluate about the
review of success of the monitoring and impact of marketing communication plan.

LO-1
P1- Types of marketing channels and their role in delivering customers services
` Marketing channel is termed as the process by which the physical distributions of goods
from manufacture to the customer either data based on directly or through intermediaries. The
manufacturer can adopt different types of multi-channel marketing which is suitable for the
product and the business (Aldousari, and et.al., 2017). The marketing channel includes different
types of the marketing channel that are internet marketing, direct marketing or other types of the
intermediates. It helps organization to promote their products by using different process that is
related to personal selling or through E commerce. Mainly it is Direct marketing is focused on
direct selling of the products by using different types of modes for promoting their products.
personal selling is known as the one of the major tools for the direct marketing in which it also
include E commerce as another tool data related to direct marketing. Intermediate channels
include all the things that are related to working with wholesales, which promote new product
apart from traditional channels.
The Sainsbury’s uses this marketing channel by promoting themselves on various social
media apps, company website and Twitter. In addition to this they can also advertise them by
using newspapers, Exhibitions, Trade fair is turned to promote the product. on the other and there
are many organization that uses direct marketing which will result in building good relationship
with their customer along with this they can also target their customers (Askalidis, Kim and
Malthouse, 2017). The marketing process also includes different types of things that are email,
websites and text messaging. Sainsbury’s uses Internet marketing which helps them rapidly to
promote their business on the other hand it is also known as the pass marketing technique. By
this the company can attract huge number of wider type of customers that is from the different
geographical areas or region. Promotion can be also done by other marketing techniques Internet
marketing is used by the several customers at the time of shopping. In addition to this it also
include different types of intermediary marketing data agents, wholesalers and retailers.
The Sainsbury’s serves communication objectives by using marketing channel are on the
basis of considering it as a marketing communication mix and Why does the company can easily
promote their new product by using personal selling that is interaction with the customer on face