Unit 33 - Integrated Hospitality Marketing Communications

Unit 33 - Integrated Hospitality
Marketing Communications

Table of Contents
INTRODUCTION...........................................................................................................................1
LO 1.................................................................................................................................................1
P1 Different types of marketing channels and communication objectives in a range of
hospitality organization..........................................................................................................1
LO 2.................................................................................................................................................3
Covered in PPT.......................................................................................................................3
LO 3.................................................................................................................................................3
Covered in PPT.......................................................................................................................3
LO 4.................................................................................................................................................3
P5 Integrate marketing communications plan in regards with channel choice, communication
strategy and creative content..................................................................................................3
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Integrated Marketing Communication is defined as an application of consistent and message
across both non-traditional and traditional marketing channel. With the assistance of diverse
range of promotional method it further ensures that all the form of messages and communication
are linked together in a careful manner (Anabila, 2020). In simple terms Integrated Marketing
Communication is defined as an integration of marketing tools like public relation, advertising,
direct marketing, online marketing, sales promotion and public relation. All these promotional
tools effectively work together through which business entity ensures long-term sustainability as
well as growth. By implementation of Integrated Marketing Communication organisation can
effectively able to satisfy needs and demands of customers in best effective manner. Present
report is conducted on Island Beach Resort; it is one of the best resorts in the provinces of United
Kingdom that provide diverse range of facilities and services to consumers. In this report
formative discussion has been made on communication and marketing channel plan, justification
of integration and selection of channel and communication strategy.
LO 1
P1 Different types of marketing channels and communication objectives in a range of hospitality
organization
In this competitive business world marketing and marketing channels act as a key element
that allow business organisation to run their business operations in a successful and profitable
manner. Marketing is a wide concept that are required to be effectively understand by an
organisation in order to undertake efficient decision making. It will further to overcome number
of issues and problems in workplace structure, with the proper understanding of this aspect
different type of operations can enhance their profitability (Gunawan and Vanel, 2020). In
context with respective hotel, with the use of marketing strategies as well as channels
implemented entity can develop relationship with employees and is also looking forward to
undertake different type of marketing channel in order to fulfil their business goals in effective
manner there are number of marketing channels are being defined:
Advertising channels:
It is most effective marketing channel through which entity can generate communication
between employees and firm. This mode of channel is being adopted by organisation in order to
1