Integrated Marketing Communications Name of the University Author
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INTEGRATED MARKETING COMMUNICATIONS INTEGRATED MARKETING COMMUNICATIONS 11 2020 11 INTEGRATED MARKETING COMMUNICATIONS Integrated Marketing Communications Name of the Student Name of the University Author Note Introduction: 3 Creative Brief: 4 IMC Strategy: 7 IMC objectives: 7 Message: 7 Tagline: 7 Main Media Channels: 8 Broadcast: 8 Creative Message Strategy: 9 Media Strategy: 10 Evaluation strategy: 11 Conclusion: 12 References: 13 Introduction: Marketing Communication is considered to be a widely recognized approach of