Integrated Marketing Communications Name of the University Author

Running head: INTEGRATED MARKETING COMMUNICATIONS
Integrated Marketing Communications
Name of the Student
Name of the University
Author Note

INTEGRATED MARKETING COMMUNICATIONS1
Table of Contents
Introduction:...............................................................................................................................3
Creative Brief:............................................................................................................................4
IMC Strategy:.............................................................................................................................7
IMC objectives:......................................................................................................................7
Message:.................................................................................................................................7
Tagline:..................................................................................................................................7
Main Media Channels:...........................................................................................................8
Broadcast:...............................................................................................................................8
Creative Message Strategy:........................................................................................................9
Media Strategy:........................................................................................................................10
Evaluation strategy:..................................................................................................................11
Conclusion:..............................................................................................................................12
References:...............................................................................................................................13

INTEGRATED MARKETING COMMUNICATIONS2
Introduction:
Marketing Communication is considered to be a widely recognized approach of
component of the modern management of the promotional activities. The companies are
facing an acute necessity of increasing the sales of their services and products and that is
influencing them to conduct extensive marketing and promotional activities (Abedin and
Ferdous 2015). With a detailed focus on the increasing level of the business competition, it is
understandable that the companies are facing considerable number of constraints in
conducting a stable and profitable business. In such situation, it becomes important for the
companies to effectively communicate with their customers regarding their product and
service offerings so that they be able to attract their customers in a professional manner and
maintain the sustainability of their business activities through repeatedly influencing the
purchase preferences of their customers (Finne and Grönroos 2017). In such situation, the
professional execution of the integrated marketing communication adds value to the approach
of the companies in managing their marketing and promotional activities. The study is based
on developing the integrated marketing communications of a selected business organization
named as Kailo. The company is seen to have excellent capabilities of delivering top quality
pain removal products to their customers.
The study delivers a creative brief where it includes an analysis of the company’s
business actions and in addition to this, the study also highlights the brand positioning of the
company. Apart from this, the creative brief provides an efficient understanding of the target
audience along with the message that they inclined towards using for marketing or promoting
their products. In addition to this, the study includes a brief elaboration on the IMC strategy
for the promotions of the business products and services of the company. Other than this, the
study delivers an attractive briefing of the creative strategy that the company is expected to

INTEGRATED MARKETING COMMUNICATIONS3
utilize for their products and services. Along with that, the study highlights an attractive
media strategy for their promotional and marketing activities where it shows the techniques
that it uses for the promoting their business activities. Along with the media strategy, the
study delivers a media plan which outlines the probable duration of the promotional
activities. In addition to this, the study includes a series of factors that will be used to
evaluate the success of the campaign.
Creative Brief:
The background of the job is to promote the product offerings of the company so that
the customers be aware of the services and the products of the company. With a precise look
at the urge of the modern organizations in utilizing the marketing activities for attracting the
customers, it becomes necessary for the companies to apply extensive promotional activities
to achieve the desired level of interaction with their customers. The strategy for the same is to
apply the integrated marketing communications plan for their customers so that they be able
to interact with the customers in a more professional manner and communicate their product
and services offerings in an effective manner. Other than this, the application of the
integrated marketing communication strategy is notably important as it provides the required
ease to the companies in documenting the requirements of various stages and executing the
same in an efficient manner. The task in the job is to create an Integrated Marketing
Communications strategy, creative strategy of the IMC plan of the company, media strategy
for the IMC plan of the company, a media schedule along with the evaluation strategies.
With a precise look at the brand positioning of the company, it is understandable that
the products of the organization, Kailo are unique in nature and that is visible with the fact
that the products that are served under the label of the company, can be used even under
water which provides an added advantage to the company in attracting the customers. In