The assignment is about promoting a new product called 'Full Potential' sugar-free drink to the youth market. The strategy involves a push-pull approach, including advertising efforts and sales promotions. The company will stock the product in all hyper and super markets, as well as online platforms. Additionally, there will be social media campaigns, influencer partnerships, and celebrity endorsements to create buzz around the product. The campaign will target individuals aged 14-25, using a combination of cinema ads, print advertisements, and digital marketing tactics.