Integrated Marketing Plan of Coca Cola
14 Pages1053 Words65 Views
Added on 2023-06-10
About This Document
This presentation outlines an integrated marketing plan for Coca Cola, including its competitors, target audience, and recommended IMC strategies. The plan aims to increase sales, strengthen competitive advantage, and improve the position of fruit juice and warm beverage products in the international market. The presentation also includes a 6-month media schedule for Coca Cola and criteria for choosing the marketing communication mix. References are provided for further reading.
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