Positive and Negative Aspects of Social Media on the Internet

This document explores the positive and negative aspects of social media on the internet, including its impact on mental and physical health. It discusses the challenges and measures of security and privacy when using social media. It also compares and contrasts the features and applications of different social media platforms. Finally, it examines the role of social media as a communication tool.

INTEGRATED
PROFESSIONAL

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Compare and contrast between the positive and negative aspects of Social media on the
Internet.........................................................................................................................................3
Discuss the challenges and measures of security and privacy that are taken when Social media
services are used online...............................................................................................................5
Select any two examples of Social media, compare and contrast their features, applications,
discussing their suitability for businesses. ..................................................................................6
Do you think, Social media site can be a communication tool? Justify your answer..................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Digital media involve the usage of electronic devices in order to communicate the values
and deliver significant experience to user. It is the blend of technology that simply involve the
professional team that have technical, analytical and artistic skill that helps to build the content
and engage user successfully. This has simply promoted the transparency and strengthen
connective between the different parties which has further simplified the issue of distance barrier
(Baruah, 2012). Due to the wide integration of professional skill, technique and capability has
promoted the communication skill or ease of doing digital business via medium like SEO, email
marketing, SEM, social media, creation of website and so on. Amongst all these platform social
media is most commonly used as it encompasses the community of like minded people. So due
to the frequent usage most of the companies uses it to enhance the conversion rate and generate
leads. This report cover topics like positive and negative aspect associated with using social
media. Along with that security and privacy challenges of the social media services are
discussed. Further, take the two examples of social media base on which comparison and
contrast is done to ensure the sustainability of business.
MAIN BODY
Compare and contrast between the positive and negative aspects of Social media on the Internet
Social media is the part of digital media which comprises of applications that are
exclusively designed in order to share the content effectively and within real time. Application of
this tool involves the ability to share the post, photos, invite people for a event, identify job
profile and simply chat with one other (Bruhn, Schoenmueller and Schäfer, 2012). It has
effectively engage the wider section of user because they get the opportunity to remain in touch
with their existing contacts and even make new friends. These tool have the responsive design
due to which visitors can use social media like Facebook, Twitter, LinkedIn in different
electronic devices such as desktop, smartphone, laptops and so on. Thus, it is the significant tool
that have maximise marketing efforts by enhancing interconnectivity.
Comparison between the positive and negative aspect of social media sites
Social media sites Positive aspect Negative aspect
Facebook Application of such social Engaging huge time on such sites

networking sites encourages the
people to socialize with one other
by developing their own identify.
Generally, it helps to improve and
lighten the mood by virtually
spending time with peers.
more probably leads to addiction
which affect the mental health
and leads to absence of presence.
Along with mental health it
disturbs the physical health as
well and leads to problem like
obesity.
Instagram Instagram is established with
advance privacy settings based on
which any outside user can can
access the profile of person until
and unless they are follow request
is accepted. This makes the sites
better and secure the interest of
diverse users.
As the application has various
creative features due to which
user consume long hours in using
the sites that finally causes
depression and lack of physical
activity (Ellaway and et. al.,
2015).
LinkedIn The main advantage associated
with LikedIn is that it helps to
build the strong network with
business owner which mean it
offer great career opportunity.
Along with that it can enrich the
knowledge of individual because
they constantly get the new
updates and can explore blogs of
their choices.
It probably takes time to build
the strong connection with
businesses and grow the
particular LinkedIn. Further,
overload of content is the other
issue which hamper interest level
and create confusion.
YouTube It is one of the widely used sites
as here the content is presented in
form of Video display that avoid
the chances of boredom. Also
there exist numerous content on
Usually the user easily believe
on the content they see due to
which they may get befouled
owner of channel. Additionally,
huge time is consumed in terms

YouTube due to which people
based on their likings can explore
the platform. Nowadays, most of
the companies are using this
medium to promote their brand
and successfully enhance the
engagement rate.
of watching a particular video.
Contrast various social media sites
These are some of the social media sites whose primary purpose is to entertain the viewer
and develop the favourable experience of user so that they can overcome the stress and anxiety
of whole day. Whether, it is Facebook or YouTube whose content is in different form but the
similarity between them is that it add the values in the individuals life by offering them the data
based on their likings (Hargittai, and Litt, 2013). Certainly, some social media platform like
LikedIn, Twitter, YouTube is the useful way to enhance the knowledge of user because they
remain updated in terms of current affair or their interest arena. Browsing such applications
retain the interest and maintain the creativity of people in terms to establish their identify by
making vlogs or wring blogs.
Discuss the challenges and measures of security and privacy that are taken when Social media
services are used online
Privacy concerns within the social media sites affect the data as well as privacy of an
individual. The reason of the existence of such challenges is due to the perspective to generate
enormous amount of database that can direct affect the personal information. This has became
the increasing concern for social media user due to which the company needs to make better
precaution in terms to mitigate the negative implication associated with using social media sites.
Explanation of some of the challenges associated with privacy concern in context to social media
are described below:
Hacking personal account and impersonation: Hacker and spammers are basically the
online criminals that target to social network and leads to security concern. Usually the hacking
takes place in form of viruses, email spam or malware that is send to the user in form of
messages, link etc. Further, these malware gets activated if the visitor click on the link or

messages which further affect whole system (Heidemann, Klier and Probst, 2012). There are
various cases under which the hacker creates impersonation or identity theft that affect the
personal image or identify (Knezek and Christensen, 2016). Based on this the criminal can even
leverage the data of credit detail and use it irrespective of individual's interest.
Stalking and harassment: It involve the cases like staking and cyberbullying which is
the threat to an individual and it is not easy for one to escape from such critical situations. So the
user need to remain careful while using the social media through online channel like they should
not share their password and make sure they sign out their id's after usage. Otherwise even the
known person can misuse the information and can leads to cyberbullying cases.
Privacy intrusion: Well known social media companies like Facebook are constantly
trying to serve their social media user as well as customer who pay to boost up their
advertisement. So it is never easy to maintain the balance and cover each and every individual's
need (Top five social media privacy concerns, 2018). Thus, efforts are made by paying company
to gather the enormous information and use it to manipulate the interest of customer. Thus, such
cases of privacy intrusion are prominently used to target the significant market effectively.
Measures taken to overcome the security and privacy breach while using social media sites
Use secured technology: There are certain secured technologies like ZeroFOX which
needs to be installed by an individual as well as company. The role of such application is to alert
the user from being targetted to phishing attacks, malicious link, social channel scams and so on.
Such practice retain the interest of an individual and help to safeguard all the personal as well as
financial details.
Conduct audit on the regular basis: The securities associated with social media are
constantly changing (Twining and et. al., 2013). So such upgraded of application does not give
time to hackers to set the strategy and carry out any misconduct. Like, the social media network
upgrade their privacy setting which is necessary for the smooth functioning of application.
Select any two examples of Social media, compare and contrast their features, applications,
discussing their suitability for businesses.
Comparison between LinkedIn and Twitter
Basis LinkedIn Twitter
Features The profile of LinkedIn It comprises of the activities

account usually include the
credentials like CV which is
published to connect the job
seeker with job giver. Based
on this the company can hire
desirable candidate to fill up
the vacant position (Huda,
2019).
like posting short tweet on
which the other users can
comment, like, share as well as
retweet it. This makes the
application worthwhile along
with that hashtags are used to
enhance the visibility of
practically post and capitalise
the purpose.
Professionalism v/s Likeability LinkedIn basically has the
professional use so while
creating the account, user post
all the necessary details like
their experience, interest areas
and skill. This helps the user to
connect with business people
and give new direction to their
career. Further, it is the
suitable option for company as
they get the opportunity to get
the pool of desirable candidate.
Twitter is more about posting
and sharing the opinion that
help to reflect the personality
of an individual based on
which they gain the trust of
other people as well as
business entity.
Commination mode LinkedIn involve the formal
way of communication due to
which it probably takes time to
connect with the other entity.
Along with building relations
this method can even deepen
the relationship with existing
member.
It is relatively easier to build
the relations and strong contact
in Twitter on the basis of day
to day real life conversations.
Further, it can help to build the
relationship with the new
people to whom the user want
to know (Jing and et. al.,
2014).

Application As per the practical application
of this tool the user are
allowed to write the elaborated
messages and blogs that does
not have any confined word
limit. This allow the viewer to
gain better understand of
subject.
On contrary, as per the
application of Twitter there is
a confined word limit which is
up-to 140 characters so people
generally uses abbreviation,
short links as well as jargon to
make the sentence concise.
Further, it may at-times leads
lack of understanding of
content.
Contrast
Both LinkedIn and Twitter are widely used social sites that is used to share the content in
document or text form to build up the relationship with certain people. These sites involve the
formal mode of communication based on which messages are transmitted although LinkedIn is
more formal way to make new relations as well as deepen existing ones. In addition to it these
sites help to build the community because they carry forward the communication by posting the
comment or via retweet (Khang, Ki and Ye, 2012). Thus, both of them are the contrasting tools
that help to engage the society and promote the sustainable business by effectively generating
favourable information.
Do you think, Social media site can be a communication tool? Justify your answer
Yes, Social media sites can be considered as a communication tool where people are free
to post the content, comment, discuss as well as share it with other group. This involve the
existence of virtual communities that help to engage with one other in terms to exchange the vital
information via network. It comprises of the platform like Facebook, Instagram, YouTube,
Twitter and many more accounts that help to promote the connections, conversion and leads to
relationship building (Wang, Yu and Wei, 2012). There are certain points that help to justify the
Social media sites as a communication tool whose demonstration is determined below:
 Application of each and every social media sites not only allow them to view the
perspective of other people but also they are allowed to respond through comment
section. So it promote the two way communication whether it is LinkedIn or Facebook.

 This compel in building the online committed which represent the group of similar type
of people who engages with one other and share the information related to the objective
for which it is prepared.
Moreover, in the existing era these social media network often helps the company to
conduct the marketing activities like promotion of brand and establish the unique brand of
product in the market. This has become the desirable option for digital marketer to broadcast
their offerings because unlike traditional market they can target to the larger section of audience
within the specific duration (Zhang and Gupta, 2018). Also it involve the presence of
advertisement that is circulated and telecast on the basis of interest and likings of target market.
This has basically bring the revolution in terms of doing business because based on this practice
it is way far easier for the company to communicate their values with customer. In case of the
practical application the company generally approach different social networking sites like
Facebook in terms to boost up their sales. For which tools like PPC or Pay Per Click is used
where the role of Facebook is to generate the user information and enhance the visibility of
advertisement based on the likings and interest of people. This generally helps to enhance the
transformation and conversion rate by generating in interest of viewer . Further, it also involve
the activities like Blog post and making video logs that are highly preferred by various audience.
Due to which even the company approaches them based on their follower and subscription rate
for the promotion of certain product as the viewers have trust on them. So usage of such sites
help to boost up the sales of company by communicating values to target market and generate
result in real time (Using Social Media as a Communication Tool, 2011). Therefore, social media
is the significant tool that manages the communication with diverse parties by creating the
community and leverage the interest of user in order to promote the suitability of business.
CONCLUSION
From the above report it has been determined that with the constant rise in the percentage
of internet user most of the people uses this platform to communicate with one other. Similarly,
company uses this channel to broadcast the product and services by using virtual media such as
social media that help to gain the result at real time. Social media simply have various positive
aspect like it help to remove distance barrier where people can easily share and express their
their opinion. On other side, due to the wide generation of data their exist the issues of privacy
breach which can affect the confidentiality of information and trust of people on sites. Thus,

there are various type of social media like Facebook, Twitter, Instagram that has its own features
and application in order to maintain the long term suitability of business.
REFERENCES
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Online
Top five social media privacy concerns. 2018. [Online]. Available through:
<https://www.reputationdefender.com/blog/privacy/top-five-social-media-privacy-
concerns>
Using Social Media as a Communication Tool. 2011. [Online]. Available
through:<https://www.socialmediatoday.com/content/using-social-media-
communication-tool-infographic>