Positive and Negative Impact of Social Media on Businesses

INTEGRATED
PROFESSIONAL

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Positive and negative aspect of social media over the internet....................................................3
Challenges and measures of security and privacy taken at time of using social media services.4
Two examples of social media.....................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION
Social media is defined as different applications and websites which are developed and
designed for to help the people in sharing their content with other people in less time. Thus,
businesses are also using these social media platforms to a large extent for the purpose of
business (Anderson and Jiang, 2018). This is majorly used by the company for marketing and
promoting their goods and services with the consumers.
Hence, the present report will start by discussing the positive and negative aspect of
social media. Further the various challenges of security and privacy for social media and
measures to overcome will be outlined. In the end the comparison of different social media
platforms and their suitability will be highlighted along with discussion on the social media site
as a communication tool.
MAIN BODY
Positive and negative aspect of social media over the internet
Positive impact of social media- there are many of the positive facts which influences
business and other people to use the social media. These positive impacts of the social media
help the business to promote their business to a large extent. Some of the positive impact of
social media over the internet to the business is discussed in the following connected points-
The first and foremost positive impact of use of social media is that this fosters
connectivity of the business. This is majorly pertaining to the fact that the business can connect
to many people at the same time. Also, they can connect to people sitting anywhere at any time
all over the globe. Thus, this use of social media helps the business in increasing their reach to
other places as well.
Another positive impact of social media for business is to promote and market their
goods and services over the internet. This is a good source because of the reason that this covers
a large amount of people at a single time and is also very cost effective.
One more positive impact of social media use is that this makes the communication much
faster and speedy (Jones, Borgman and Ulusoy, 2015). This is mainly due to the fact that all the
people are actively using the social media platforms like Facebook, Twitter, Instagram and many
other social media sites. Thus, this will help the company to make one message to post on these
sites and will be seen by every person using that site.

One more positive impact of the social media is that this help the business in maintaining
productive relations with other stakeholder and the people in the business world. The social
media help the people to stay in touch with one another. This aids in maintaining good relation
with one another (Tajudeen, Jaafar and Ainin, 2018).
Another positive impact of social media is that this help the company in taking feedback from
the consumers. This is done by way of taking online feedback from the consumers about the
usage and qualities of the products. Thus, this will help the business in getting the reviews of
their products and measure can be taken if the product is not much liked by the consumers.
Negative impact- as every thing has two side one positive and another negative, so the
negative side of the use of social media over the internet is discussed in the connected points
below-
The major negative impact of the social media use is the fact that if some wrong
information is being posted on the social media than it cannot be erased or rectified. This is
pertaining to the fact that once an information is shared over the internet then it reaches to many
people at a single time and this cannot be rectified.
Another negative impact of social media is that this requires for the business to have
many technical knowledges relating to the use of social media. This is important due to the fact
that if there is no knowledge of the use of social media then it can also be hacked by the other
people.
Another negative impact is that this can also damage the image of the company in negative
perspective. Moreover, this is pertaining to the fact that if some consumers are not satisfied with
the products of the company then they can also post the negative comments relating to their
experience on the social media sites. Then this is a drawback for the company image as the other
consumers will also read the negative comments for the product and services of the company.
One more negative impact of use of social media is that if some negative things are released over
the internet for the company than it is not possible for the company to identify that from where
these negative comments have been made. Also, if there are any misleading statement relating to
the company they also cannot be tracked that from where they have come.
Challenges and measures of security and privacy taken at time of using social media services
There are many challenges which are faced relating to security and privacy of the use of
social media (Dimitrova and Matthes, 2018). Also, there are many measures for overcoming