Integrated Professional Skills in Digital Age

Integrated Professional
Skills in Digital Age

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Compare and contrast between the positive and negative aspects of the products and services
sold online and offline.................................................................................................................3
Discuss the challenges and measures of security and privacy that individuals and businesses
take when they go online.............................................................................................................5
Due to COVID-19, many businesses are turning to provide their services online. Select any
two tools, compare and contrast their features, applications, suitability etc...............................9
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................14

INTRODUCTION
Due the global pandemic COVID-19, it has impacted the economic and social
development around the world. Businesses have faced a huge economic downturn due to
unavailability of businesses to operate physically. COVID-19 has caused different businesses to
choose online platforms for operating their businesses. These online platforms digital businesses
have helped businesses in both negative and positive manner. Wherein the positive impact such
as low business cost for reaching out customers, and other unnecessary business cost for
maintaining brick and mortar stores and so on, with the increasing reliance of people towards
internet platforms where even small transactions such as buying medicines or vegetables are
done via internet, apart from that, digital platforms have helped the business to enhance their
profitability and sales margin. These digital businesses have also impacted in a negative manner
such as loss of privacy and security to both business and customers and other challenges. This
report covers the comparison between online and off-line businesses with their pros and cons, the
challenges and the measures of security and privacy that individuals in business face when they
go online, comparison between different tools and contrast the features application and
suitability et cetera (Barrett and et.al., 2015).
MAIN BODY
Compare and contrast between the positive and negative aspects of the products and services
sold online and offline.
Basis Online Business Offline Business
Personal Touch In online business, there is no
in person or face-to-face
contact which also means that
the customers cannot see the
product and the seller
physically. The customers
depend upon the specification
defined virtually about the
product mentioned on the
In off-line business, customer
can contact in personal or
face-to-face in the physical
stores. Customers can directly
contact to the sellers and
touch the product. In off-line
business a buyers make the
final purchase by getting the
first hand information of the

website and makes the final
purchase decision.
product from the seller and
physically checking on the
product helps to get detailed
information that further
influences the purchase
decision.
Customization option In online business, there are
customization choice of the
products and services in order
to attract customers.
Customer feel satisfied as
they get personalized
shopping experience and
receiving the products and
services as per the customer
preference (Berry and Berry,
2018).
In off-line businesses there is
a limited or even no
customization choices of
products and services.
Customers will see limited
styles or even sometimes the
preferred styles are not
available in stock. Thus, off-
line businesses lacks
customization option and
personalized experience to
the customers.
Deal alerts In online businesses one of
the biggest merit is that an
online business will always
notify the customers of the
upcoming deals and
discounts. When customers
take online services from a
company site at, then sellers
can send them deal alert
messages to promote its
products and services
(Bradshaw, 2017).
In off-line businesses, the
customers are unaware about
the deals and discounts until
they physically visit the store.
The lack of transmission of
information and
communication gap with the
targeted customers is a major
demerit of off-line businesses
Customer reach One of the major merits of In off-line businesses, the