Comparison of Online and Offline Marketing

REPORT

Table of Contents
INTRODUCTION.......................................................................................................................................3
MAIN BODY..............................................................................................................................................3
Compare and contrast between positive and negative aspects of services and products being sold online
and offline...............................................................................................................................................3
Challenges and measures of safety and privacy that individual and businesses take when they go online
.................................................................................................................................................................6
Due to widespread of COVID-19 many businesses are turning to provide their services online select
two tools compare and contrast their features, application and suitability...............................................8
CONCLUSION...........................................................................................................................................9
REFERENCES..........................................................................................................................................11
INTRODUCTION

Digital marketing refers to that technology in which a person or a businesses can utilize
the internet and online base to marketing their products and services by using computers, mobile
phones and various other platforms to advertise their goods and services. Technology refers to
that tool that is measure to solve the real life world problems in an effective way. With the use
of technology a person can do small things on a small amount of time. This report is based on
how the business and an individual are move towards the technology use in the current time.
Because of COVID- 19 business are trying to keep their products and services on the online
platforms and communicate with their employees on that so that they can do their business
activities without any problem and earns a profit. It includes the various terms related to the
online and offline market of the products offerings. It involves the comparison and contrast
between the positive and negative aspects of selling the goods and services through online and
offline medium so that it is easy to evaluate the various circumstances to do a business and
which one is more suitable as per the current environment. It also explains the challenges and
measures of privacy and security that an individual and businesses face when they use the online
platform. It also includes the tools that businesses can use due to COVID- 19 and compare and
contrast their features, applications and suitability so that a firm can indentify the tool that is
useful for the organisation more(Huda and et. al., 2017).
MAIN BODY
Compare and contrast between positive and negative aspects of services and products being sold
online and offline
Online marketing refers to the process of using the web-based channels to aware the
people about the company’s products and services, brands. in this there are several methods that
can be used in this marketing is that e-mails, social media, search engine optimization, Google ad
words etc. It includes the advantage and disadvantage of using the online media for selling the
products and services this are as follows(Keengwe, 2015).
Positive aspects Negative aspects
The selling of products through online media is
very effective as the customer can buy the
products and services at any time whenever
The biggest negative aspects of online market
are that it contains high amount of
competitions because much business can serve

they want to buy it. There are no restrictions on
the time. This helps the business to increase the
amount of stock because of large customer
seeing and buying the goods.
the same products and services on the same
platform. In this a company can spend more to
place a unique identity by doing lots of
marketing, reasonable pricing strategy,
exemplary customer service and integrated all
three to enhance the sales and profits.
The positive aspects of the online selling of
products and services are that they contain
fewer employees. In this when a company can
set up their listing on the online media then it
requires less resource top handle this. it helps
in saving the money and earning more profits
from that source.
In online platform customer cannot feel and
touch the products they buy from the online
media. this is the major drawback for this type
of market. in this it contain more possibility to
not fit the products or not liking the good after
touching it when it arrives at the door. this
make the more returns of the product offering
and it contains more cost and time.
It is flexible in nature as when the people can
done the work from home than they make it at
any time because it is control and access
through the technology use like computers,
mobile phones, laptop etc.
In online selling of products and services by
the organisation place a lack of trust on the
peoples mind. in this customers cannot trust
the brand, goods and services easily due to this
they may face loss and lack of customer
loyalty.
In these customers can also promote the
companies products and services very easily by
sharing the website to their fr4inds, family
members or a strangers. on various platforms
like Twitters, Face book, You-tube etc.
The main negative aspects of the online market
is that it is totally depends on the hardware.
When the machine cannot work properly and it
is breakdown than the firm cannot function on
the online platform. And it will reduce the
customer’s loyalty and sales.
Offline marketing refers to that market where customer can personally visit the physical
store to buy the products and services. It includes positive and negative aspects that can be
shown below(Tømte and et. al., 2015).