Integrated Professional Skills in the Digital Age

Integrated professional
skills in the digital age

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Communication as well as collaboration tools............................................................................3
How these tools aids business in surviving pandemic situation..................................................5
TASK 2............................................................................................................................................6
Discussing cloud storage, computing in respect of advantage, disadvantage and suitability......6
TASK 3............................................................................................................................................9
Positive and negative perspective of goods that has been sold in online and offline basis.........9
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Integrated professional skills are most essential skills in the digital edge as these increase the
competence or capacity of business in increasing their strength at higher level. It aids in raising
competitive edge during crucial time of pandemic. Now days each business is shifting towards
digital face. There are some various types of communication and collaboration tools that is
utilise by many business man in their business activity so that they can beat and overcome the
situation of pandemic situation. In order to acquire and handle infrastructure to deliver online
services, cloud storage as well as computing become more essential in business operation (Arce-
Urriza, 2017). The both perspective of online and offline selling of product has their own
advantages and disadvantages that influence sustainability of business. The report aims towards
discussing several collaboration and tool of communication and how these aids business in
sustaining pandemic situation. It involve suitability, advantage and disadvantage of useful cloud
storage and computing. The report also involve positive and negative perspective of online as
well as offline selling of goods.
TASK 1
Communication as well as collaboration tools
While communication or collaboration in business there are several tools that beneficial for
growth and profitability of business. These tools combines of wrike, teamwork, clickup, scoro,
forecast, method grid, office 365 etc. Apart from this there are social media tool which act as
communication and collaboration tools such as face book, LinkedIn etc. Emails also essential for
communication like outlook and Gmail (Arce-Urriza, 2017). In modern business most the
businessman also prefer to use instant messenger app that is whatsapp and telegram, it is also
most influencing tool of communication with target audience of business. As per the research
study out of these tools Face book and LinkedIn are most trending and effective tool by which
businessman can expand and enlarge its profitability during the time of pandemic.
 Face book- The CEO Mark Zuckerberg , made Facebook platform more effective
and develop communication as well as collaboration tool for company. So that
professional working environment aids in more productive way. With the help of
video chat or portal businessman can connect with each other. Working
environment of business must be safe and easy to handle so that each employee can

work and connected in order to fulfil aim of company. Facebook deliver meeting
space with maximum access of time. In this business man can invite more
employee approx 50 plus and conduct a meeting to deliver useful information from
one place to another. With growing importance of work from home Facebook also
introduce new feature that is workplace room in order to simplify application of
business operations and employee do not need to come office and they can easily
collaborate from home. The workplace Rooms provide exciting feature of screen
sharing with the employee and boss. The CEO of facebook work hard upon its
security system so that no important and valuable information gets leak to their
competitors (Baun, 2019). The video meeting tool boost the strength and
profitability of business. This will leads towards advance and improvised culture of
the workplace. It is one of the great and large social connecting applications where
large number of consumer gets connected with the brand of company. There are
several features introduced in the application of Facebook that provide ease in
operating and managing business activity and deliver effective collaboration and
communication in order to increase profitability of business. Facebook is most
effective tool of social media that generate brand awareness and create healthy
relation with mass audience. With the help of Facebook most of the businessman
generating lead and build good public image. With regular post and continues
engagement take place in order to generate interest in the minds of target people
who will like to purchase company product. Through effective tool of facbook
business can communicate unique selling proposition in the minds target audience.
As company can communicate while launching new product and market
development and create awareness among mass audience.
 LinkedIn - Apart from Facebook , there is another effective tool of communication
and collaboration that is LinkedIn. Lots of growth has been seen in business due to
these effective social media (Cao, 2018). Business man use this as communication
tool because it is easy to handle and use that is used by each business man so that
they can deliver most effective solution to the business problem. It is most
convenient way to communicate with employee and employer. Most of the
manager gets attracted with its fascinating features that contribute growth and