Integrated Professional Skills in the Digital Age

This document discusses the positive and negative usage of internet to society and businesses, the threats faced while using internet, and provides measures to be taken while using internet applications online. It also compares two unified communications providers - Vodafone and EE Limited.

Integrated Professional
Skills in the Digital Age

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
1. Comparison and contrast among positive along with negative usage of internet to society
and businesses..............................................................................................................................1
2. Threats organisations and society faces while using internet. Measures to be taken while
using internet applications online................................................................................................5
3. Two unified communications providers..................................................................................6
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Digital age is stated to the time period starting in mid 19 century with launching of
personal computers having subsequent technology to transfer information quickly addition to
freely (Barrett and et. al., 2015). As digital technology is increasing rapidly so to use it effective
skills as well as proper education about changing technologies is becoming essential.
Professional skills are termed to competencies that are acquired with proper coursework in order
to develop future career. The skills like project management, leadership, conflict resolution and
mentoring are part of professional skills that adds value for achieving success. The professional
knowledge and skills in the digital age are updated with the help of various technologies. The
report covers positive and negative usage of internet to society and businesses. It further
discusses threats that organisations and society faces while using Internet. In addition, measures
of security as well as privacy are identified that should be taken when internet applications are
used online. At last, it states two different unified communications providers with comparisons
of their features, applications as well as their suitability for businesses.
MAIN BODY
1. Comparison and contrast among positive along with negative usage of internet to society and
businesses.
Internet is said to global inter linked network which primarily provides worldwide
services, daily updates and wireless interactive communication. Various protocol suites are used
by Internet for linking distinct devices globally. Initially, in 1960s federal government
association of United States and after that it has rapidly expanded in various parts of Europe as
well as Australia till 1980s and after that became essential part for development of all economies.
It is considered as guiding technology for the digital age. It is widely used by all individuals,
business concerns as well as society.
Comparison among positive addition to negative uses of internet for society and business
are as follows:
Basis of
comparison
Businesses Society
Positive uses of Businesses are said to an Society is said to aggregation of
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internet organisation in which people work
together for attaining more margins
of revenues. Business concerns are
using internet with the aim to propel
the entity towards next level (Baym,
2015). The positive uses of Internet
at businesses are as described:
Gauging customer interest:
Internet is basically used at
businesses so to monitor customer
interest addition to purchasing
trends. In order to discover the
thinking of market audiences about
specific commodity, owners of
businesses visits social networking
sites together with online message
boards. For instance, car accessory
businesses visits various car forums
to search the wants of car
enthusiastic. In addition, businesses
uses internet for making positive
connections along with
communicating with the potential
customers by using online websites.
Advertising: In digital era,
Internet is also used by businesses
to search new clients with online
advertising. Banner ads addition to
offering text on websites and
informational pieces, allows
business owners to reach target
individuals living together in
ordered community. Internet is one
of the decisive technology within
digital age that is also used by
society. Few positive uses of
Internet at society are under
beneath:
Education: By using internet,
members of society can browse
information to get educated. Society
makes positive use of internet for
education purpose as it is cost
effective, provides affordable
education and suggests various
learning tools. There are various
educational websites that exists on
Internet and using them effectively
can help society to gather
information as well as conduct
research along with add knowledge
about numerous subjects. Within
society, internet is used as per the
needs and in interest of society
members.
Job searching: Internet now a
days has become a recruiting tool
for society members. Various job
search options as well as tools are
provided by Internet to society
members so that they can perform
comprehensive job search
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market quickly as well as
efficiently. Advertisement types like
pay per click, video ads, display and
native advertising helps in
distributing information about
organisational products on internet
search engines which allows
managers to reach customers sitting
at distant places by using search
terms concerned with business.
Buying and selling: The another
usage of Internet by businesses is
sell commodities to distant
locations. Businesses makes account
on various E- commerce websites
for selling products through cell
phone contracts. Online selling put
an end to need of maintaining
tangible stores and various time,
holding inventory is also not needed
(Ellaway and et. al., 2015).
Similarly, internet can also be used
by businesses for purchasing
purpose also such as printed
materials addition to buying office
supplies in bulk quantity.
(Biancarosa and Griffiths, 2012.)
For example, job search engines can
be used for looking for superiors
and employers, job search websites
for searching jobs, using
professional association websites to
look for work opportunities and
many more. As diverse job search
resources addition to services are
available on Internet, Society uses
them for searching jobs as per the
interest of members.
Current update: Internet provides
information about happenings on
current duration addition to daily
updates instantly. It is considered as
real time hub for the updates
concerned with entertainment,
business, politics, science and
sports. As society is majorly
concerned with what is happening
at distant places, they uses internet
to gain deep knowledge about
situations occurring at another
locations or in many fields.
Negative uses of
internet
Internet has made execution of
business operations in easy manner
but various business uses it for
wrong purposes. The negative uses
of internet by businesses are as
Few of the negative Internet usage
by society are as described:
Using inappropriate material:
society uses internet to watch
inappropriate material of the
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described:
Delivering wrong products: As
by using internet, businesses makes
faster communication but due to
lack of face to face connections
various time businesses in order to
empty the stock delivers wrong
product that was not expected by
customer.
Posting wrong information:
To attract wide customer base,
businesses uses Internet. Many
times, wrong information about
products, prices, attributes and
quality are posted on social media
sites. These informations generally
stays forever as well as are not
deleted which makes consumer
attracted and hence used in negative
ways.
material that is only for adults. As
children within society becomes
active users on internet it enhances
possibilities as well as probabilities
that they will watch something
inappropriate content that depends
on the activities they do while
remaining online (Flewitt, Messer
and Kucirkova, 2015).
Hacking accounts: In society,
various people live and they uses
Internet to hack accounts of other
people for spurious activities that
includes stealing confidential data
addition to banking information.
Internet is negatively used by
various people to generate profit
through using inappropriate ways
like stealing private information and
withdrawing money from others
accounts or reselling confidential
information on internet.
Despite of differences of usage of Internet by business and society, there are some
similarities also. Business and society both uses internet to gain productive information about
domestic, national or international market (Fraillon and et. al., 2014). Other then this, internet is
used by both to transfer data, performing banking transactions, executing market research and
playing interactive games.
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2. Threats organisations and society faces while using internet. Measures to be taken while using
internet applications online.
Threat are said to risks that results in danger. Internet threat is type of threat concerned
with information technology (Threats that organisation and society faces when using internet.
2017). Some of the common threats that are faced by organisation and society are as follows:
Botnet: The aggregation of internet devices that are connected with each other and are
running with the help of various bots are said to botnet. In addition, botnets are collection of
software bots that breaches security and is controlled by third party. In present duration, Botnets
are considered as biggest threats for security systems. These are the robot networks that exists for
committing cyber crimes. They steals data, sends span as well as maliciously attacks whole
network within which organisation is performing activities. In addition, terrorists also uses botnet
for illegal purposes so to disrupt society without making any announcements. Thus, it is common
threat for society and organisation as it leads towards enhancement of criminal activities.
Hacking: The word that states actions taken by individuals for gaining unauthorised
access of others computer (Hracs, 2015). It involves procedures that identifies weaknesses within
network systems so to exploit as well as make wrong utilisation of other data or information. For
example, cracking password algorithms in order to gain illegal authorisation of computer system
to conduct some malicious activity as well as accomplishing illegal objectives are done through
hacking. When network or accounts are hacked by someone else, there the privacy or security
gets hacked that provides access to hacker for thieving confidential or sensitive information
about organisation or society. Hacking is threat for organisation along with society as it discloses
confidential information that can further create various issues.
Virus: These are malicious computer programs which are sent with email attachments as
well as gets download with purpose to infect personal computer as well as others computer too
that are within the contact list that further results in malicious actions. While programs are
running, various viruses are attached with them that infiltrate the hard drive as well as spread
USB keys along with external hard drives. It slows down networking speed and freezes the
system that results in diverse threats for business and society.
Measures of security and privacy that are to be adopted while using internet applications
online.
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There are various facilities as well as service that Internet provides but at same duration
there are possibilities of enhancement of cyber crimes together with other issues such as hacking
of confidential data. Various security and privacy measures are made by software developers and
when these are implemented while using internet application online can safeguard all type of
informations from getting hacked addition to eliminates other treats also. Some measures are:
Antivirus: A software that is installed within computers or networking systems and are
designed for detecting along with destructing computer viruses. Antivirus protects systems form
phishing attacks, malware addition to viruses by detecting, neutralising as well as eradicating
malware software that are not identical as well as destroys computer viruses too. Examples of
Antivirus are Norton, Avast and Aviro that are installed while using internal applications by all
organisations and personal computers of society members for privacy and security concerns
(Huda and et. al., 2017.).
Using strong password: A password is a secret word that is used for verifying user
identity during authentication procedures. The password must be only known to the user which
will allow them to gain access of their devices. While using any type of internet service as well
as application, it is necessary for organisations to use strong password as it will reduce wide
chances of hackings. Strong password will help in maintaining privacy as well as secured records
of huge information.
Encryption: Encryptions are sole province that are primarily used for converting a
message into code language which is only understandable by authorised parties and is done to
secure the data from getting leaked. It securely protects content of the folders, tax information
along with chats on emails from getting stolen. Thus, with the measure all the information are
provided security as well as privacy to while data while using various types of Internet
Applications.
3. Two unified communications providers.
Communication service providers which transports information through electronic
means. It is used by all companies such as Internet, satellite, telecom as well as managed service
businesses. Unified communication is said to service model that caters as well as delivers distinct
communication software, services along with applications globally. The two unified
communication service providers are as discussed beneath:
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Vodafone: It is one of the multinational telecommunication conglomerate which has its
headquarters at various locations of United Kingdom. In addition, it also operates activities
within the regions of Europe, Oceania and Asia. The provider is also ranked on 4th position for
having diverse mobile customers (Larson and Miller, 2011). The company operates its networks
in more than 20 countries and has made partnership agreements about networking with 47 further
nations.
EE Limited: the another mobile networking operator that provides internet services
across United kingdom. The headquarters of the communication provider are located at Hatfield
and its main offices are at Bristol, Doxford, Leeds, Darlington, North Tyneside and many other
cities of United Kingdom. It is popular as largest network operator within United Kingdom.
Similarities among Vodafone and EE Limited:
 Vodafone as well as EE Limited both uses best security applications that protect data
along with confidential information of all customers. Both entities uses updated technology in order to reduce traffic problem on networking
systems.
Comparisons among EE Limited with Vodafone
The comparison among both the entities is based on their features, applications a s well as
suitability to businesses. The comparison is as follows:
Basis of Comparison Vodafone EE Limited
Features The company Vodafone has following
features:
 It is a telecommunication
company having base within
United Kingdom as well as
interest in Europe. It was
originated as part of British
radar, Racal that was electronic
firm. The company has
approximate 640 million
customers (About Vodafone.
2019).
The company EE limited has
following features:
 EE Limited is mobile
network operator which
is a parent company of
BT Group. It has more
than 32 million
customers.
 EE Limited
consolidates all type of
communication aspects
addition to uses updated
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 The company has better
administrators who provides
intelligent routes along with
controls traffic on networks by
using distinct networking
software.
 The entity also delivers
facilities concerned with cloud
storage in order to protect
addition to store information of
potential customers for long
durations.
 Vodafone managers uses
strong data encryptions for
protecting data when it is
transmitted to others. With use
of firewall protection, secure
fibre addition to packet
filtering best
telecommunication services are
delivered to all customers as
and when demanded.
together with
modernised contact
centres so to remain in
contact with diverse
customer base.
 The entity also provides
distinct services such as
track caller interactions,
managing high call
volumes and so on for
other callers (Littlejohn,
Beetham and McGill,
2012).
 EE Limited managers
provides security to
safeguard the
information of wide
customhouse.
 By using firewall
protections and
antivirus software,
administrators of EE
limited protect their
data as well as data of
others from hacking.
Applications The team of Vodafone uses efficient
applications to provide expertise
services so to remain connected with
large customers and delivering best
services for ensuring progress.
Following are the applications of
EE Limited has team which
makes optimum utilisation of
new technologies to deliver
wide services to large customer
base. Some of the applications
or products provided by EE
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Vodafone:
 Unified communication
application: With this
application, Vodafone provides
best mixture of technologies
that addresses all needs of
customer organisations
(Schmidt and Cohen, 2013).
Through this application,
Vodafone delivers best
interlinking among services,
clods, networks and people
around the globe.
 Collaboration application:
With this application software,
multiple users are allowed to
get engage in single file along
with versions are controlled.
The application allows
individual user to make parallel
modifications to a file at the
time also preserves all the
saved file that are edited by
each users as various files.
Limited are as follows:
 Broadband internet:
EE Limited provides
broadband internet
services to wide
customers. Internet
access is said to the
ability of organisations
as well as individuals to
connect to Internet by
utilising computer
terminals and other
devices. EE limited
provides the access of
broadband internet to its
customers.
 Mobile telephony: EE
Limited establishes
connections with users
through mobile phones
by providing access to
public switched
telephone networks.
The company uses
cellular network
architecture so that
users can send text
messages and performs
connectivities through E
-mails.
Suitability The suitability of Vodafone is that the The suitability of EE Limited is
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entity takes advantages of pertaining
competition within business
environment as well as delivers best
services to customers that becomes
easy to communicate with others. In
addition, the business uses voice
connectivity that benefits in opting
best phone lines along with voice
services that suits all needs of the
business.
that the company executes
activities in such manner that it
stays connected with diverse
clients without any hurdles in
communication systems
(Twining and et. al., 2013).
Moreover, wide type of
services are provided to
customers belonging from
small, mid or large sizes that
suits for EE limited.
CONCLUSION
As per the above discussion it can be concluded that the presence of professional skills
are crucial while using internet successfully so that no barriers or hurdles are faced while usage.
The positive uses of internet are advertising, gauging customer interest, education, job searching,
buying and selling as well as getting current update. As digital era is improving, internet is used
for negative purposes such as delivering wrong products, using inappropriate material, posting
wrong information and hacking accounts. The common threats faced while security and privacy
are virus, botnet and hacking. Measures to be adopted for protecting security and privacy while
using internet applications online are antivirus, using strong password and encryption.
Communication network service providers are Vodafone and EE limited.
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REFERENCES
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Online:
Threats that organisation and society faces when using internet. 2017. [Online]. Available
through: < lhttps://www.getcybersafe.gc.ca/cnt/rsks/cmmn-thrts-eng.aspx >
About Vodafone. 2019. [Online]. Availabe through: <https://www.vodafone.com/about>
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