Integrated Professional Skills in Digital Age PDF

INTEGRATED
PROFESSIONAL
SKILLS IN DIGITAL
AGE

Table of Contents
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
Compare and contrast the positive and negative use of internet to businesses and society........4
Threats faced by organisations and society while using the internet..........................................6
Comparison of two different unified communication providers and contrasting their features,
applications and their suitability.................................................................................................7
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Knowledge based activities depends on the usage of technology. There are various skills
which are required for digital technology such as literacy, communication, critical thinking and
many more. Digital skills are also known as eternal or soft skills and depends on writing.
Education of skills are important in order to solve various problems and promotes development
of their children, community and nation. Professional skills are the attributes which is important
in the professional network and also helps in managing the growth of career (Walker, Bowkett
and Duchaine, 2018). These are intangible which helps in interacting with others in an
appropriate manner. This report is based on the comparison of positive and negative use of
internet with business and society. It also discuss the threats which are faced by both
organisation and society and identify the measures which needs to be taken. Furthermore, it also
choose two different communication providers and contrast their features, applications and
suitability for businesses.
MAIN BODY
Compare and contrast the positive and negative use of internet to businesses and society
Internet is the global system and carries wide range of information and services such as
world wide web, e-mail and many more. Use of internet depends on the goals and activities of
daily life. Moreover, it provides relevant and useful information for the development of both
business and society. It put positive and negative impact in the context of both society and
businesses which are as follows:
For Businesses
It is useful for companies as they are getting customers information and get aware about
their taste and then develop their marketing plan for the success launching of their product
(Goldie, 2016). Moreover, it is important in business as helps in digital marketing, internet
banking and developing various business models. It is the easiest way for them in order to
connect with customers. However, it put both positive and negative impact which are discussed
as:
Positive Impact Easy marketing of products and services: With the help of internet, it becomes easy for
the organisations to market and advertise their products and services. Like, they make