Integrated Professional Skills in the Digital Age

This report discusses the positive and negative use of the internet in society and business, as well as the threats faced by organizations and society. It also explores the security and privacy measures while using internet applications. Additionally, it compares two unified communication providers.

Integrated Professional
Skills in the Digital Age

Table of Contents
INTRODUCTION.......................................................................................................................3
TASK 1 .......................................................................................................................................3
Compare and contrast the positive and negative use of the internet to the society and
business...................................................................................................................................3
TASK 2 .......................................................................................................................................5
Discuss threats faced by organization and society and also identify the security and privacy
while using the internet applications.......................................................................................5
TASK 3........................................................................................................................................6
Compare between the two unified communication providers.................................................6
CONCLUSION............................................................................................................................9
REFERENCES............................................................................................................................9

INTRODUCTION
Organization and society is using the internet and are also aware about the
impact of the interment on their lifestyle. Digitization is increasing and the people are facing
the various other problems which relating to their security and privacy of the data which is
provided to them. The pert is discussing the threats which are faced by the organization on the
large scale and the society as well. The positive and negative use of the internet is provided in
the report. Two different unified communication provided are discussed in the report and the
report would provide the knowledge to the students regarding the use of the internet.
TASK 1
Compare and contrast the positive and negative use of the internet to the society and business
Positive use of Internet
society and business are using the internet on the large scale. Life of the business man
and people are covered with the internet. Life of the people is revolving around the Internet
without the help of the internet people are not able to complete their single task (Blaschke
2018).
Improving the communication among the people by the way of the application like
the social media and the whatsapp as well. People are using the social media and would be
easily communicating with the other people all over the world. Employees and customers
would be easily communicating with the other people and business are using the social media
for marketing of the products and the for increasing the business.
Marketing of products and increasing the business is the best way to improve the
business. Nowadays people are buying the products online, and they would be using the online
application which would solve their problems. People are also giving the feed back forms and
the reviews regarding the products on the application. The businessmen and people do not
have the time to visit the store and buy the product but in the case of the online shopping
people are buying the products online and the also products could be exchanged if the
products is not appropriate as per the customers (Bridgstock 2016).
Easy advertisement could be effectively done on the internet. Advertising is done on
the social media like the what's app and the twitter and Instagram as well. These would have
the have resulted in the increase in the use of the internet and these social media platforms has
increased the business and also search engine optimization would be used by the people and

the businessmen. Any type of the information is provided on the search engine and these
would result in the easy advertisement for the products.
Increase in the research on projects and these would have resulted to gain any type of
the information from the internet at the large scale. Research work is done by the students
which are completing the projects and for that they need to have done the research on internet.
Internet is easily accessible for the employees also, and they also could easily complete the
project on the given time (Casale Caplan and Fioravanti 2016).
Negative use of internet
Increase in the competition because people do not have the time to visit the stores
and bu the products. So people are using the online application for shopping and the products
would be easily delivered on the time. So these have increased the competition in market and
these would have resulted that the products are sold in the online market at the low cost.
Business do have the option because they do not have to bear the cost for selling the online,
and they have to bear the heavy losses for selling the products at the stores.
Security is must for every one and people are using the internet at the large scale and
these online application would have all the data regarding the product. Internet hackers could
hack the software and use the accounts and password details. All the sensitive information
would be provided to the hackers by the way of the giving the detail on the online application.
Quick destruction of the company image because it would spread the news rapidly
and these would occur the destruction on the large scale. Quick destruction would spoil the
image of the company rapidly, and they would not have the time to look after the reason and
try to solve problems which would affect the company image (Gretter and Yadav, 2016).
Poor Impersonality would result in the poor impersonality among the employees
which are using the online applications and these would have resulted in the poor
impersonality among the people which are working in the effective way. These would also
result in the miscommunication among people and these would create the problems. Face to
face communication would make the people communicate in the effective way. People would
be able to communicate with the confidence and try to convince the person which is in front of
them. Employees would be productive and the communication would result in the productive
way.

TASK 2
Discuss threats faced by organization and society and also identify the security and privacy
while using the internet applications
Threats faced by organisation
There are various threats which are faced by the organisation which would include the
ransomware attacks and the phishing attacks as well. In some cases employees are using the
internet for research work and there are chances of breaching of the data which is stored in the
computers. The sensitive content and confidential information would lead to the leak the
information of the company (Huda, and et.al., 2017).
Ransom ware attacks are the problems for the companies because the data would be
carried and company would be able to achieve the targets. Ransom ware attacks would include
encrypt files which would contain the various and the data in the computers would be
encrypted. In the report the attacker would demand the ransom from the company for restoring
the data and for utilizing the data which is encrypted.
Phishing is the type of the social engineering attack which would steal the information
of the computers and laptops. The data stole while the phishing attacks is the credit card
numbers and the password and many more sensitive data. The attacker is sending the
messages to email which would stole the data and it would also sue the data in the effective
way. Cyber crime is increasing and the cyber attack is done by the way of the internet. These
would use the data f use and try to analyse the data which is store din the mobile applications
(Huda, and et.al., 2017).
Threats faced by the society
there are various threats which would affect the life of people. people would affect the
problems regarding the spams. Spams are the emails which would contain the junk mails and
the details well. These junk data would include the spam emails and these would also include
the virus in the link which would hack the data of the computers. The spam would be the
direct threat for the people which would affect the society.
Trojan would leave the computer unprotected and these would affect the data of the
unprotected as well. Trojan would steal the data from the computer systems as well. It would
harm the computer program and without being detected by user. These would affect the data

and people would use the computer without detecting any of the problems (Huda, and et.al.,
2017).
Adware is the software which would affect the display and the stole which would
contain the data of the computers. These would include the adverting websites and the
marketing type of the data would be used by the user for promoting the data of the computers.
Adware is entering the computers by the way of the free download websites and many more.
Security and privacy measures while using the internet
People would use the internet application which would also include the sensitive
details and the personal details of the customers which would affect the life of people. These
personal details would be hacked by the way of the hack software and so people have to
maintain the privacy and security measures while using the internet application. The people
would set the strong passwords for the security of the accounts. These passwords must contain
the symbols and the strong alphabets which would not be analyzed by anyone in the company.
While using the internet applications details would be provided but the privacy of the
accounts would be maintained by the way of the checking the social privacy of the accounts
which are used on the social media. People must keep the email and the phone number private
and track the orders and the messages which are in the phone. People must review the policy
and the permissions which are given by the people which have approved the permissions. If
the permissions have been approved they would be analyzed and if the permission is not
needed for the running the application. The permission must be not be approved by the use
which is using the application (Jaeger and Bertot 2016).
TASK 3
Compare between the two unified communication providers
Unified communication providers are the business and the making of the products
which would include the communication services as well. It would provide the facilities and
the instant messaging and the presence of information. Mobile features and these applications
would increase the business and provide the effective services for communicating to each
other in the any corner of the world.
Basis Oracle Cisco
Features Oracle is providing the software for the Cisco is dealing in the high

which would include the database
systems which would store the data in
the computers in the effective way.
There are variety of the data base
which is formed by the company and
also these data base are upgraded as
soon as possible because the
technology is increasing rapidly. The
data base would include the web
technology and the java as well. It
would include the stored procedures
which need to be followed by the user
for storing the data. For running the
data in the effective way it would need
the licensing of the database and it
needs to be upgraded by then use for
using the new features.
technology software and the high
technology products as well. Cisco is
providing the products like the voice
over ip and hosted collaborations
solutions which would be used by
user for communicating in the
effective way. These services would
include the cable service like the
wireless and the cordless products. In
the hosted collaboration solution it
would include the unified
communication system. It would also
include the delivery solution of the
Cisco communication (Marino, and
et.al., 2018).
Applications The software of oracle would include
the business applications which would
perform the functions of the financial
and manufacturing the and it would
store the data of the every department
of company in the effective way. It
would contain the oracle retail industry
which would cover the details of the
retail industry and the price
management as well. Oracle fusion
applications is and oracle social
engagement monitoring systems would
let the business capture the brand
considerations and it would rive the
Cisco is providing the application like
the application security. These
securities would include the security
of the application which would
include the security of the data which
is stored in the application. Cisco ans
solutions would include the security
of the application and the oracle as
well. This application would contain
the solution of the oracle software and
the network of the Cisco as well. In
the digital media delivery application
it would include the video
applications which is used by the

detail to the person which would
include the social and the Customer
channels (Place Smith and Lee 2016).
employers in the branch offices.
These applications would help the
employees to store the data and look
after solutions of the faced while
working in the company.
Suitability
for business
Due to these applications and the new
feature of the application company is
gaining the profits and the company
would gain the profits at the large
scale. Oracle has build the brand image
in the field of the which is making the
software for storing the data. There are
many of the competitors in market
which are striving hard to survive in
market. These applications would run
the business but these applications are
only used by the companies it cannot
be used by the individuals. It would
store the data and these type of the data
is generated in the companies and the
individual person odes not have so
many data for storing the data in the
data base.
By effective working of the
application the company would gain
the profits and the company is running
the successful in the market because
of the communication services and
products which are provided by the
company. Company has build the
brand image of working in the
effective way. Company products are
not only used by the business but it
would also use by the individual
people and society as well. Cisco is
selling the telecommunication
products as well and this has
increased targeted customers which
would buy the products. Company has
increased the productivity by the way
of these applications (Villagonzalo,
and et.al., 2018).
CONCLUSION
From the above report it would be concluded that the society and the business man are
using the internet and these would affect the life of the people. The organization and society is
facing the threat like the ransomware and the spam mail which would stole the data which is
stored on the computers. The people have to maintain the security and privacy measures while

using the internet applications. These security measures would help the employees to work in
the effective way and complete the work accordingly. The unified communication providers
are analysed and compared as well. These would have launched the applications for protecting
the data and for storing the information of the computers.

REFERENCES
Books and journals
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The mediating role in the relationship between emotional dysregulation and
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Marino, and et.al., 2018. Positive mental health as a predictor of problematic internet and
Facebook use in adolescents and young adults. Journal of Happiness Studies. 19(7).
pp.2009-2022.

Place, K.R., Smith, B.G. and Lee, H., 2016. Integrated Influence? Exploring public relations
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Villagonzalo, and et.al., 2018. F208. COGNITION, POSITIVE SYMPTOMS, AND
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Schizophrenia bulletin. 44(Suppl 1). p.S302.