Integrated Professional Skill in the Digital Age : Assignment
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Added on 2021-02-19
Integrated Professional Skill in the Digital Age : Assignment
Added on 2021-02-19
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Integrated ProfessionalSkills in the Digital Age
Table of ContentsINTRODUCTION...........................................................................................................................11. Compare and contrast the positive and negative use of Internet to businesses and society....12. Discuss the threats faced by organizations and society when using the Internet and themeasures.......................................................................................................................................43. Select any two different unified communications providers to compare and contrast theirfeatures, applications and discussing their suitability for businesses..........................................7CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
INTRODUCTIONThe internet is the best creation of the humans which brings the great revolution in fieldof technology. The digital technology brings creates the great impact on the businesses as well ason the societies and the people are now more updated and aware about the internet and it is inreach of every age group and easily accessible. This report includes the positive and negativeimpact to business and societies and the threats of the internet on the organisation and onsocieties and the different remedies and the measures to fight from these threats and alsodiscussed about different Unified communication providers of the UK with their features and theapplications and the impact of these technologies on the business sustainability.1. Compare and contrast the positive and negative use of Internet to businesses and society.Internet is the most important innovation by Humans. Internet also changed the life ofsocieties as well as the businesses. There are some positive and negative impact of internet tosocieties and businesses which are given as follows - Positive impact of Internet on BusinessesInternet gives more marketing options and the different types of the platforms like socialmedia for the promotional activities.The business tools for the data collection and the research on the particular product.The open source software applications are available for the online marketing(Bridgstock., 2016).Different types of marketing platforms are available such as the Search EngineOptimization, Email marketing, social media marketing that improves the cash flowmanagement for the customers.The online marketing is beneficial for the micro, small and the large scale businesses tobecause the online platform is the fastest means of marketing and the interaction withcustomers is also very easy.Internet helps the companies to get the customer's data and the current requirements ofthe consumers and also helps in building the long term relationship with the customers.Internet is also useful for the freelancers to do the online market research and the freewares are available which is helpful (Goldie., 2016). Internet improves the workplace and the business productivity by using the productivitytools, cloud computing, marketing automation.1
Internet also makes the business 24*7 which is helpful for the consumers as well as forthe clients as well.The interaction with the customers is very easy by the feedback process that improves thequality of the company (Gretter and Yadav., 2016).Negative impact of Internet on BusinessesThe negative impact of the impact is that it limits the face-to-face interaction to thecustomers and it is hard for the companies to sense the emotions and the feelings of theconsumers.As the use of internet is increasing day-by-day, every company starts using the onlinemarketing platform so, it is a difficult situation for the micro and the small scalebusinesses to stand in front of the large scale organization (Huda and Teh., 2018).The negative feedback is the most common factor to ruin the productivity and thesustainability of the companies. The small businesses or the startups avoid the onlineinteraction in the starting days because of the fear of negative publicity and the feedback.The price is the biggest challenge for every type of organizations in this competitiveenvironment because every company choose the online platform to avoid the cost factor.Internet also brings the new competitors which creates the competition in the market andin this case, this is very difficult for the micro and the small scale companies to sustain.The automation is the biggest factor that create the barriers for the employees and theunemployment is increasing day by day (Huda., 2019).The hackers are the major threat for the online businesses and the data breaching of thesecured data which lowers the confidence level of the organization.The use of internet also decreases the productivity because the employees use the internetat the workplace and the regular use of internet distract the employees from their workand also waste the useful time. Positive impact of Internet on SocietiesThe internet is now famous among all the people and the societies and internet is in thereach of everyone of every age group from child to old ones. There are several positive impact ofinternet on the societies which are as follows - Internet provides the effective communication to the people using email and the socialmedia platform.2
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